JURNAL PENGABDIAN KEPADA MASYARAKAT
Vol 12, No 2 (2022): Desember 2022

Pelatihan Kompetensi dan Bimbingan Digital Marketing untuk Peningkatan Kapasitas Kewirausahaan Anggota PKK Desa Gunasari Kabupaten Sumedang

Sari Sri Handani (Universitas Bale Bandung)
Dena Mustika (Universitas Bale Bandung)
Rini Ayu Susanti (Universitas Bale Bandung)
Hendra Prijatna (Universitas Bale Bandung)

Article Info

Publish Date
24 Oct 2022

Abstract

The writing of this community service journal is the result of activities carried out to be able to provide socialization of the importance of having competence and understanding digital marketing for increasing entrepreneurial capacity and also the challenges of the industrial revolution 4.0 era. This community service activity was carried out in Gunasari Village, South Sumedang District, Sumedang Regency. This training and guidance was given to PKK members in Gunasari Village. This activity is carried out as an effort to improve digital marketing competencies and capabilities in the hope of increasing entrepreneurial capacity. So that this achievement is expected to form independence and strengthen the family and community economy

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Journal Info
JURNAL PENGABDIAN KEPADA MASYARAKAT
Website

Abbrev

JPKM

Publisher

Universitas Islam Nusantara

Subject

Agriculture, Biological Sciences & Forestry Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Description

Jurnal Pengabdian Kepada Masyarakat (JPKM) Universitas Islam Nusantara (UNINUS) adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat yang telah memiliki nomor P-ISSN 2088-6977 dan E-ISSN 2548-1487 dengan Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, ...