Jurnal Kajian Manajemen dan Wirausaha
Vol 4, No 3 (2022): Jurnal Kajian Manajemen dan Wirausaha

The effect of social power dimension on repurchase intention with economic satisfaction as mediation

Fadel Hussen (Universitas Negeri Padang, Padang, Indonesia)
Gesit Thabrani (Universitas Negeri Padang, Padang, Indonesia)
Husnil Khatimah (Universitas Negeri Padang, Padang, Indonesia)



Article Info

Publish Date
17 Dec 2022

Abstract

This study aims to analyze the effect of expert power and referent power on repurchase intention with economic satisfaction as a mediation to consumers of Erigo products in West Sumatra. The population in this study are consumers who have bought Erigo products and user of social media Instagram.The number of samples in this study were 240 respondents. Data was collected through the distribution of online questionnaires and data processing was carried out through SmartPLS software. The results of this study indicate that (1) Expert Power has a positive and significant effect on Economic Satisfaction, (2) Referent Power has a positive and significant effect on Economic Satisfaction, (3) Economic Satisfaction has a positive and significant effect on Repurchase Intention, (4) Expert Power has an effect on positive and significant impact on Repurchase Intention with Economic Satisfaction as mediation, (5) Referent Power has a positive and significant effect on Repurchase Intention with Economic Satisfaction as mediation.

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Journal Info

Abbrev

mnj

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Kajian Manajemen dan Wirausaha bertujuan untuk menjadi sarana penyembarluasan ilmu dan pengetahuan di bidang manajemen dan wirausaha. Jurnal ini fokus menerima tulisan yang berkaitan dengan kajian manajemen dan ...