Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Vol. 2 No. 2 (2022): Jurnal Pengabdian Kepada Masyarakat MAKARDHI

Pelatihan Memasarkan Produk Ke Media Sosial Untuk Pelaku Wirausaha Destinasi Wisata Danau Cipondoh

Heny Ratnanningtyas Heny (Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Trisakti)
Reno Catelya Dira Oktavia (Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Trisakti)
Anita Swantari (Program Studi STr Perhotelan, Sekolah Tinggi Pariwisata Trisakti)
Florensia Herienda (Program Studi STr Usaha Perjalanan Wisata, Sekolah Tinggi Pariwisata Trisakti)



Article Info

Publish Date
21 Dec 2022

Abstract

This service aims to train product marketing on social media for food stall entrepreneurs in the Lake Cipondoh Destination. The method of implementing this activity is carried out by counseling and training using social media, namely Facebook and Instagram which includes several stages, namely: (1) The initial stage is preparing training facilities, training venues and training materials; (2) The stages of implementation are identifying the participants' social media knowledge, then providing counseling and training on marketing using social media; (3) The evaluation stage is to assess the ability of the trainees to use social media as a means of marketing their products. The results of this activity provide better benefits and results for food stall entrepreneurs, namely in the form of increasing recognition of the products offered and increased sales of these products, because they have marketed their products online and have wider access.

Copyrights © 2022






Journal Info

Abbrev

makardhi

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Pengabdian Kepada Masyarakat MAKARDHI atau disingkat dengan MAKARDHI adalah jurnal yang memuat karya tulis ilmiah yang berkaitan dengan kegiatan pengabdian kepada masyarakat atau pembangunan masyarakat di bidang yang terkait dengan pariwisata. Diterbitkan dua kali dalam setahun pada bulan ...