MANAJEMEN
Vol 2 No 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)

PERANCANGAN CORPORATE IDENTITY UNTUK MENINGKATKAN BRAND IMAGE PERUSAHAAN

Santi Widiastuti (Universitas Sains danTeknologi Komputer)
Jennie Kusumaningrum (Universitas Gunadarma)
Lies handrijaningsih (Universitas Gunadarma)

Article Info

Publish Date
30 Oct 2022

Abstract

Raja Teh is a company that provides processed tea leaf products in the form of packaged ready-to-serve drinks and quality dips in Jepara Regency. The existence of Raja Teh with the empowerment of 25 employees who come from residents around the factory which was established in 2005 has the potential to be developed especially with the phenomenon of lifestyle consumption of tea drinks in today's society which is more practical, One of the efforts to branding Raja Teh's company image is through attribute design corporate identity that is able to represent a reflection of the company's vision and mission so that it is better known to the wider community.

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Journal Info
MANAJEMEN
Website

Abbrev

IMK

Publisher

Politeknik Pratama Purwokerto

Subject

Computer Science & IT Economics, Econometrics & Finance Other

Description

MANAJEMEN : Jurnal Ilmiah Manajemen dan Kewirausahaan diterbitkan dua kali setahun, pada bulan Mei dan Oktober oleh LPPM Politeknik Pratama . Jurnal Manajemen bertujuan untuk: 1. Mempromosikan hasil penelitian terbaru tentang Manajemen dan atau Kewirausahaan. 2. Publikasikan hanya hasil penelitian ...