Journal of Law, Poliitic and Humanities
Vol. 2 No. 4 (2022): (JLPH) Journal of Law, Politic and Humanities (August 2022)

Literature Review: Competitive Strategy and Competitive Advantages on E-Commerce Shopee Indonesia

Muhammad Reza Putra (Ph.D Student, Universiti Kebangsaan Malaysia, Malaysia)

Article Info

Publish Date
04 Oct 2022

Abstract

Facilitated all economic and business activities globally in the 4.0 Industrial Revolution era. Moreover, buying and selling activities that are usually offered conventionally are now made digitally, which is called E-commerce. E-commerce began to develop in Indonesia in 1999 with a buying and selling platform, namely Kaskus. The public could not entirely accept the emergence of e-commerce due to various factors, such as the quality of the products offered. Until 2009, different e-commerce platforms in Indonesia began to develop, one of which was Shopee. To deal with the existing Competitive Advantages, Shopee uses several Competitive Strategies to analyze the advantages in the Marketing Performance, Cost Leadership, Alliance, and Innovation strategies.

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Journal Info
Journal of Law, Poliitic and Humanities
Website

Abbrev

JLPH

Publisher

Dinasti Research

Subject

Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Law, Poliitic and Humanities is a research journal in Law, Humanities and Politics published since 2020 by the Dinasti Research. This journal aims to disseminate research results to academics, practitioners, students, and other parties who are interested in the fields of Law, Humanities ...