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PURCHASING DECISION MODEL AND CUSTOMER SATISFACTION (MARKETING MANAGEMENT LITERATURE REVIEW) Muhammad Reza Putra; Ridho Rafqi Ilhamalimy
Dinasti International Journal of Management Science Vol 3 No 1 (2021): Dinasti International Journal of Management Science (September - October 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i1.1156

Abstract

The purpose of writing a Literature Review is to determine the effect of variable product quality and brand image on purchasing decision variables and consumer satisfaction. With qualitative methods and Library Research. The results showed that product quality has an effect on purchasing decisions, product quality has an effect on customer satisfaction, brand image has an effect on purchasing decisions, brand image has an effect on customer satisfaction and purchasing decisions have an effect on customer satisfaction.
IMPROVING BANKING IMAGE THROUGH SERVICE QUALITY AT BNI KC SIMPANG RIMBO JAMBI CITY Gupron Gupron; Muhammad Reza Putra
Dinasti International Journal of Education Management And Social Science Vol 3 No 1 (2021): Dinasti International Journal of Education Management and Social Science (October
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i1.1008

Abstract

The purpose of this study was to analyze the effect of service quality on banking image at BNI KC Simpang Rimbo Jambi City. The population in this study were customers of BNI KC Simpang Rimbo Jambi City, totaling 9,359 customers until 2020. The size or number of samples in this study was determined based on the theory developed by Slovin with a margin of error of 10% so that a sample size of 100 customers was obtained. The approach in this study uses a quantitative approach with survey methods and uses simple linear regression equation data analysis assisted by SPSS 21.0 software for windows. However, before the analysis is carried out, the data quality test is first carried out through validity and reliability tests and classical assumption tests. Then test the hypothesis through t test (partial). From the results of the analysis concluded that the quality of service has a positive and significant effect on the image of the bank.
The Effect of Planning, Organizing and Supervision on Principal Leadership (Literature Review of Educational Management) Muhammad Reza Putra
International Journal of Advanced Multidisciplinary Vol. 1 No. 2 (2022): International Journal of Advanced Multidisciplinary (July-September 2022)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.681 KB) | DOI: 10.38035/ijam.v1i2.64

Abstract

This study aims to examine the Effect of Planning, Organizing and Supervision on Principal Leadership (Education Management Literature Review). Within the scope of school education, the existence of the principal is the determinant and direction of school policy. The principal must also have the ability to regulate his agency in order to achieve and realize the agency's goals. In this study, researchers used descriptive qualitative methods and library research. By reviewing previous articles that are relevant to this research. The results of this study are: 1) Planning has an effect on the Principal's Leadership, 2) Organizing has an effect on the Principal's Leadership, and 3) Supervision has an effect on the Principal's Leadership.
Literature Review: Competitive Strategy and Competitive Advantages on E-Commerce Shopee Indonesia Muhammad Reza Putra
Journal of Law, Politic and Humanities Vol. 2 No. 4 (2022): (JLPH) Journal of Law, Politic and Humanities (August 2022)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v2i4.106

Abstract

Facilitated all economic and business activities globally in the 4.0 Industrial Revolution era. Moreover, buying and selling activities that are usually offered conventionally are now made digitally, which is called E-commerce. E-commerce began to develop in Indonesia in 1999 with a buying and selling platform, namely Kaskus. The public could not entirely accept the emergence of e-commerce due to various factors, such as the quality of the products offered. Until 2009, different e-commerce platforms in Indonesia began to develop, one of which was Shopee. To deal with the existing Competitive Advantages, Shopee uses several Competitive Strategies to analyze the advantages in the Marketing Performance, Cost Leadership, Alliance, and Innovation strategies.