Jurnal Ekonomi
Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember

Intention to purchase the Body Shop among Indonesian consumers: An application of the Theory of Planned Behavior

Ainun Ainiyah (Universitas Hayam Wuruk Perbanas)
Yudi Sutarso (Fakultas Ekonomi dan Bisnis , Universitas Hayam Wuruk Perbanas)

Article Info

Publish Date
19 Oct 2022

Abstract

The Theory of Planned Behavior has been one of the focuses in academia for research. However, the complex process regarding purchase behavior on well-being skincare and the cosmetic product is sparse. This study aims to apply the Theory of Planned Behavior (TPB) model using its core constructs to predict consumers’ purchase behavior of well-being products, namely the Body Shop. Questionnaires were gathered using a convenient purposive and non-probability technique. A total of 130 respondents were used for data analysis. The method from the distributed questionnaire consumers in Indonesia. The software package was used by SPSS 26 and Wrap PLS 7.0. The results of the study all hypotheses are significant. Based on the results, theoretical and practical implications were suggested

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal Ekonomi is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: 1. Accountancy ...