East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 1 No. 11 (2022): December 2022

The Commercial Advertising Frequency on Television and the Role of Food Vlogger towards Economic Improvement during the Covid-19 Pandemic in Northern Bekasi

Andrian (Universitas Bhayangkara Jakarta Raya)
Haryudi (Universitas Bhayangkara Jakarta Raya)
Ria Lestari Pangastuti (Universitas Kadiri)

Article Info

Publish Date
28 Dec 2022

Abstract

The research aims to know whether the small and middle business can struggle against the situation of Covid-19 pandemic in Northern Bekasi nowadays.  The research methodology used was descriptive quantitative and multiple linear regression analysis, and analyzed by SPSS version 22, covered Validity, Reliability, Normality, Multicolinierity, Heteroscedasticity, Hyphotesis, and Coefficient Determination Test. The results of this study are that Commercial Advertising Frequency on Television variable has a negative and no significant effect on Economic Improvement while the Role of Food Vlogger variable has a positive and significant effect on Economic Improvement. The uniqueness of this study is that Economic Improvement variable can be more affected by the Role of Food Vlogger variable of  4.7% than the other factors.

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Journal Info
East Asian Journal of Multidisciplinary Research (EAJMR)
Website

Abbrev

eajmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...