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The Influence of Experiential Marketing And Service Quality For being Reasonability of Customers Loyality Forming (Case Study of Beauty Saloon of London Beauty Center “ LBC”) Pangastuti, Ria Lestari
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 2, No 2 (2017): September 2017
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.45 KB) | DOI: 10.30737/ekonika.v2i2.43

Abstract

AbstractThis research is testing the influence of  Experiential Marketing and Service Quality for being reasonability of Customers Loyality Forming . The sample is 66 person. The analysis technique used is path analysis by using  smart pls. The result shows from four variabels, the biggest contribution of experiential marketing  is ACT with the standardized coefisien 0.884, it means there is influence of experiental marketing about 88.4%. This means the increasing of ACT will make the increasing of Experiental marketing 88.4%. The other variable which influenced is quality toward the loyality.The quality is composed by  Assurance, Empathy, Reliability, Responsiveness, and  Tangible. The indicator which has the biggest contribution is assurance with the value indicator of coeficient standarized 0.722.Key Word : Experiential Marketing, service quality, customer loyality.  AbstrakPenelitian ini menguji pengaruh Pengaruh Experiential Marketing Dan Kualitas Layanan Yang Dipertimbangkan Dalam Pembentukan Loyalitas Konsumen. Sampel dalam penelitian ini sebanyak 66 orang. Tehnik analisis yang digunakan dalam penelitian ini adalah tehnik analisis menggunakan analisis jalur dengan menggunakan alat analisis smart pls. Hasil dari penelitian ini menunjukan dari ke empat variabel ini, yang memiliki kontrobusi paling besar terhadap experiental marketing adalah ACT dengan nilai standardized koefisien sebesar 0.884 dimana nilai ini memiliki arti bahwa perubahan pada ACT akan berpengaruh terhadap perubahan experiental marketing sekitar 88.4%. Nilai ini juga dapat dimaknai kenaikan pada ACT akan berdampak pada kenaikan Experiental marketing sebesar 88.4%. Variabel kualitas juga memiliki pengaruh yang signifikan terhadap loyalitas. Kualitas disusun oleh Assurance, Empathy, Reliability, Responsiveness, dan Tangible. Indikator yang memiliki kontribusi paling besar dalam menyusun kualitas adalah pada Assurance dengan nilai standardized koefisien sebesar 0.722.Kata Kunci : Experiential Marketing, Kualitas Layanan, Loyalitas Konsumen.
EFFECT OF WORK STRESS, WORK MOTIVATION, AND WORK ENVIRONMENT TO EMPLOYEE PERFORMANCE PRODUCTION PART Kristanti, Desi; Pangastuti, Ria Lestari
Jurnal Bisnis dan Keuangan Vol 4 No 2 (2019): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v4i2.1359

Abstract

This research was conducted to test work stress, work motivation, work environment on employee performance. The research sample was 50 respondents and used a total sampling method. This study uses a quantitative approach, data for this study were obtained through a research questionnaire that was filled out by predetermined respondents. Variables are measured with a Likert scale. Hypothesis testing using SPSS V20 tools with multiple linear regression analysis methods.The findings about the effect of work stress, work motivation, work environment on the performance of employees of UD. Patama Karya city of Kedirir. First, work stress and work motivation have no significant impact on employee performance. Second, the work environment has a significant effect on employee performance. Third, the work stress silmultually variable work motivation and work environment significantly influence employee performance. The results of this study are expected to be the basis for developing new strategies in an effort to improve work stress, work motivation, work environment on employee performance.
Analisis Risiko pada UKM Tahu Takwa Kediri terhadap Dampak Pandemi COVID-19 Imam Safi'i; Silvi Rushanti Widodo; Ria Lestari Pangastuti
Jurnal Rekayasa Sistem Industri Vol. 9 No. 2 (2020): Jurnal Rekayasa Sistem Industri (Edisi Khusus COVID-19)
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.203 KB) | DOI: 10.26593/jrsi.v9i2.4003.107-114

Abstract

The Pandemic of COVID-19 and social restriction policy (PSBB) in Indonesia caused a lot of impacts, one of them is Tofu Takwa SMEs in Kediri. This condition disrupts production activities up to marketing. Then it takes a risk analysis by looking at the main potential risks that arise while pandemic like this and do manage to get a strategy for their business sustainability. This research aims to analyze and manage the main risks that occur in Tofu Takwa SMEs in Kediri. The results showed that there are 3 risks in a high level like decrease of the income, decrease in production amount and increase the price of raw materials and 1 risk in middle level like late in delivery raw material so that it can be done by financial strategy, resize, search for a new market with social media and cooperate with the local government to help the marketing of social service programs.
PENGARUH DIMENSI KEPRIBADIAN THE BIG FIVE PERSONALITY TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) Ria Lestari Pangastuti
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 3, No 1 (2018): april 2018
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.36 KB) | DOI: 10.30737/ekonika.v3i1.100

Abstract

The reasearch aim is for analizing the influence of personality dimension “The Big Five Personality” towards ORGANIZATIONAL Citizenship Behavior (OCB) (Studi Case Of Student Affairs Employees At X University). Population of this research is all employees of X University and sample is the employees who are at student affairs unit (50 people). The data were collected by sharing the quesioner to 50 respondents. The analysis of this research is Partial Least Square Structural EQUTION Model (PLS-SEM). Analysis result of PLS-SEM is there is significant influence of personality dimension, “The Big Five Personality” among five personality dimensions, alturism has the highest significance.
Influence Organizational Citizenship Behavior and Work Motivation on Job Performance of PT JNE Kota Kediri Ria Lestari Pangastuti; Desi Kristanti
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 1 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.1.2786.48-60

Abstract

Organizations are systems and human activities that work together. In line with that, the organization is said to be a rational coordination of the activities of a number of people to achieve some general goals through the division of work and functions through a hierarchy of authority and responsibility. Analyzing the influence of motivation on job performance, analyzing the effect of job satisfaction on job performance, analyzing the influence of motivation on job satisfaction. This type of research is correlational analytic research. Correlation analysis is a statistical method used to measure the magnitude of the linear relationship between two or more variables. SEM, a complete modeling, basically consists of a measurement model (Measurement Model) and a Structural Model or Causal Model. This research is empirical evidence regarding the effect of motivation and OCB on achievement. This study uses a sample of 100 respondents who are employees of PT JNE Kota Kediri. The results showed that: motivation has an effect on OCB where effective motivation can increase or encourage an employee to feel satisfied, motivation has an effect on achievement. Where an employee who is committed to the organization will feel happy to be part of the organization, have trust and good feelings for the organization and have a desire to remain in the organization, and intend to do what is best for the organization.
Storytelling through the Tik Tok Application Affects Followers’ Behaviour Changes Endang Triwidyati; Ria Lestari Pangastuti
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 2 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.2.2021.127-135

Abstract

Storytelling is an art that is becoming a trend on social media, nowadays it is starting to be abandoned by switching to story style uploaded via Facebook, Instagram and Tiktok, which have more fans and followers because the story style is clear and solid. Storytelling through the media is a means of influencing audience affection. The storytelling content conveyed includes an event, experience, or inspirational story that is shared by a Tik Tok account owner to his/her followers. This study aims to examine the storytelling through the Tiktok application affects followers’ behavior changes. The method used in this study is a qualitative method in which the research data is in the form of information obtained from followers of the Tiktok application related to the context discussed in the video in the Tiktok application. The method of determining the sample of purposive informants is done by determining the research informants deliberately based on predetermined criteria. The result of the storytelling data is the process of building a story that is easily understood and understood successfully to convince the audience that there is value in an action plan that can be carried out. The story is supported by facts and appropriate analysis data. Based on the results obtained from this study, it was found that storytelling was effective in conveying messages of positive change and as it was, there was no fraud or engineering to the followers and came up with very creative ideas.
EFFECT OF WORK STRESS, WORK MOTIVATION, AND WORK ENVIRONMENT TO EMPLOYEE PERFORMANCE PRODUCTION PART: Case Study at UD. Pratama Karya Kota Kediri Desi Kristanti; Ria Lestari Pangastuti
Jurnal Bisnis dan Keuangan Vol 4 No 2 (2019): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v4i2.1359

Abstract

This research was conducted to test work stress, work motivation, work environment on employee performance. The research sample was 50 respondents and used a total sampling method. This study uses a quantitative approach, data for this study were obtained through a research questionnaire that was filled out by predetermined respondents. Variables are measured with a Likert scale. Hypothesis testing using SPSS V20 tools with multiple linear regression analysis methods.The findings about the effect of work stress, work motivation, work environment on the performance of employees of UD. Patama Karya city of Kedirir. First, work stress and work motivation have no significant impact on employee performance. Second, the work environment has a significant effect on employee performance. Third, the work stress silmultually variable work motivation and work environment significantly influence employee performance. The results of this study are expected to be the basis for developing new strategies in an effort to improve work stress, work motivation, work environment on employee performance.
IBM USAHA MIKRO PEMBUATAN TAHU TAKWA KUNING DAN STIK TAHU DESA TINALAN KECAMATAN PESANTREN KOTA KEDIRI RIA LESTARI PANGASTUTI; enni sustiyatik
Jurnal Abdi Masyarakat Vol 1, No 1 (2017): Volume 1 No 1 November 2017
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v1i1.86

Abstract

Desa Tinalan Kecamatan Pesantren Kota Kediri merupakan sentral penghasil tahu di kota kediri. Hampir semua penduduk yang ada di Desa Tinalan Gang 4 tepatnya memiliki mata pencaharan yang sama yaitu sebagai pengrajin Tahu dan stik tahu. Mitra dalam IbM ini adalah Bapak Jamalidun dan Bapak Parman.Dalam proses produksinya kedua mitra masih menggunakan peralatan yang ada saja dengan kapasitas yang belum bisa memenuhi kebutuhan pasar sehingga peluang kenaikan pasar belum bisa dimanfaatkan sepenuhnya oleh pengusaha mikro. Mitra pemasaran produk regional ada di kios milik mitra, pasar setempat, dan tengkulak. Permintaan yang makin tinggi di hari - hari tertentu, misalnya : liburan, hari besar dan hari raya membuat mitra tidak bisa memenuhi pasar. Pola manajemen yang diterapkan oleh mitra masih sangat sederhana sekali, tidak ada catatan rinci mengenai masuk dan keluarnya barang dan biaya yang dikeluarkan selama produksi sehingga tidak diketahui secara pasti jumlah keuntungan bersih dari hasil usahanya.Dengan dilaksanakannya Program IbM ini diharapkan bisa berdampak pada perkembangan usaha mikro ini sehingga pola manajemen lebih baik sehingga mitra bisa mengetahui keuntungannya dengan pasti, dapat menciptakan lapangan kerja yang lebih besar sehingga mampu menyerap tenaga kerja di desa. Ini dapat dilihat dari telah maksimalnya produksi yang dilakukan oleh mitra, cara packing dan sistem pembukuan yang lebih baik dari biasanya, dan selain itu mitra telah terdaftar dalam HKI merek dagang.
Analisis Biaya Kualitas Untuk Mengurangi Risiko Produk Cacat Batu Bata Pada CV Karya Anugerah Bersama Di Desa Kaloran Kabupaten Nganjuk Nonni Yap; Gandung Satriyono; Ria Lestari Pangastuti; Yuni Suhartatik Suhartatik; Sielva Gabriella Denakrisnada Gabriella Denakrisnada
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.596 KB) | DOI: 10.31004/jptam.v6i2.4193

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Tujuan utama dari penelitian ini adalah bagaimana upaya yang dilakukan pihak CV. Karya Anugerah Bersama untuk mengurangi risiko produk cacat yang terjadi di dalam perusahaan. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian suatu penilaian untuk mengetahui, menilai suatu variabel atau lebih tanpa membuat perbandingan atau menghubungkan variabel lain. Data yang digunakan adalah data primer yaitu berupa wawancara dan observasi ke perusahaan. Metode analisis yang digunakan yaitu metode kuantitatif yaitu dengan mengumpulkan data-data tentang produk batu bata yang cacat dan biaya kualitas pada perusahaan. Hasil analisis yang telah digunakan dapat disimpulkan bahwa CV. Karya Anugerah Bersama hanya mengeluarkan jenis biaya kualitas di dalam produksi batu bata yaitu biaya pencegahan berupa penyewaan mesin dan gaji karyawan.
The Commercial Advertising Frequency on Television and the Role of Food Vlogger towards Economic Improvement during the Covid-19 Pandemic in Northern Bekasi Andrian; Haryudi; Ria Lestari Pangastuti
East Asian Journal of Multidisciplinary Research Vol. 1 No. 11 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i11.1980

Abstract

The research aims to know whether the small and middle business can struggle against the situation of Covid-19 pandemic in Northern Bekasi nowadays.  The research methodology used was descriptive quantitative and multiple linear regression analysis, and analyzed by SPSS version 22, covered Validity, Reliability, Normality, Multicolinierity, Heteroscedasticity, Hyphotesis, and Coefficient Determination Test. The results of this study are that Commercial Advertising Frequency on Television variable has a negative and no significant effect on Economic Improvement while the Role of Food Vlogger variable has a positive and significant effect on Economic Improvement. The uniqueness of this study is that Economic Improvement variable can be more affected by the Role of Food Vlogger variable of  4.7% than the other factors.