Jurnal Pengabdian Literasi Digital Indonesia
Vol. 1 No. 2 (2022): December

Optimalisasi Managemen dan Pemasaran Digital Usaha Kecil Ibu Rumah Tangga

Yuliatin Azizah (Institut Teknologi dan Sains Mandala)
Tamriatin Hidayah (Institut Teknologi dan Sains Mandala)



Article Info

Publish Date
30 Dec 2022

Abstract

Welfare for people who have the main income as farmers can be assisted by housewives to boost family income with small businesses. These small businesses need to be given guidance and assistance so that their business develops according to the progress of the times. By collecting business data, it is possible to obtain business data for mothers and then sort out businesses that have the intention of developing a business. With the method of counseling business owners by visiting business places one by one to provide motivation in developing a business so that people who were not aware that business could develop finally have the will and motivation. Furthermore, business management training with digital marketing pressure points was held. As a result, the businesses owned by housewives are more developed by recognizing digital businesses but are still weak in planning management and recording results or finances. So that the follow-up plan for this assistance is training on business and financial records. It is even more important to collaborate with a digital financial recording application platform that is easier, safer and user-friendly for the community so that businesses can develop.

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Journal Info

Abbrev

abdimas

Publisher

Subject

Computer Science & IT Control & Systems Engineering

Description

Jurnal Pengabdian Literasi Digital Indonesia (EISSN. 2961-9440) is an academic journal organized and operated by Puslitbang Akademi Relawan TIK Indonesia which aims at publishing conceptual thought or idea and research findings that have been achieved in the field of community development, ...