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Optimalisasi Managemen dan Pemasaran Digital Usaha Kecil Ibu Rumah Tangga Yuliatin Azizah; Tamriatin Hidayah
Jurnal Pengabdian Literasi Digital Indonesia Vol. 1 No. 2 (2022): December
Publisher : Puslitbang Akademi Relawan TIK Indonesia (ARTIKA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (914.021 KB) | DOI: 10.57119/abdimas.v1i2.6

Abstract

Welfare for people who have the main income as farmers can be assisted by housewives to boost family income with small businesses. These small businesses need to be given guidance and assistance so that their business develops according to the progress of the times. By collecting business data, it is possible to obtain business data for mothers and then sort out businesses that have the intention of developing a business. With the method of counseling business owners by visiting business places one by one to provide motivation in developing a business so that people who were not aware that business could develop finally have the will and motivation. Furthermore, business management training with digital marketing pressure points was held. As a result, the businesses owned by housewives are more developed by recognizing digital businesses but are still weak in planning management and recording results or finances. So that the follow-up plan for this assistance is training on business and financial records. It is even more important to collaborate with a digital financial recording application platform that is easier, safer and user-friendly for the community so that businesses can develop.
Self-Determination Theory for Predicting Intention to Buy Recycled Products in The Era of Society 5.0 Yuliatin Azizah
IQTISHODUNA IQTISHODUNA (VOL.19, No.1, 2023)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1024.275 KB) | DOI: 10.18860/iq.v1i1.17826

Abstract

Daur ulang merupakan peluang industri untuk mengembangkan produk yang memiliki potensi manfaat ekonomi yang signifikan serta manfaat ekologis. Perkembangan industri ini juga harus diikuti dengan perkembangan minat masyarakat untuk menggunakan produk daur ulang. Motivasi orang untuk memiliki niat membeli produk kami teliti menggunakan teori penentuan nasib sendiri sebagai teori yang menganggap manusia sebagai organisme aktif untuk selalu tumbuh dan berkembang baik secara fisik maupun psikologis. Teori ini menjelaskan bahwa manusia memiliki otonomi atas keputusan yang diambilnya. Penelitian ini dibangun dengan pendekatan kuantitatif yang mengkaji pengaruh teori penentuan nasib sendiri dengan variabel amotivasi, regulasi eksternal, regulasi introjeksi, regulasi yang diidentifikasi, regulasi terintegrasi dan motivasi intrinsik dalam memprediksi niat beli produk daur ulang oleh masyarakat di era masyarakat 5.0 . Metode Analisis data regresi linier berganda menggunakan SPSS 25. Hasil penelitian menjelaskan pengaruh signifikan teori penentuan nasib sendiri terhadap prediksi niat membeli produk daur ulang. Pengaruh dominan dengan motivasi intrinsik yaitu motivasi terbangun dengan menciptakan peluang industri di masa depan, kampanye kesadaran lingkungan masyarakat harus digencarkan agar masyarakat sadar dan menikmati produk daur ulang. 
ONLINE PURCHASE THROUGH MOTIVATION AND SATISFACTION ON REPEAT INTENTION: THE CONCEPT OF SELF DETERMINATION THEORY Yuliatin Azizah
ABM : International Journal of Administration, Business and Management Vol 5 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v5i1.718

Abstract

Online businesses are able to access a broad and global market, without being limited by geographical boundaries. Indonesian society has a large number of online users. This opens up huge online market opportunities. Online buyers who tend to change places of purchase are interested in doing research. In accordance with this, research was carried out to optimize online purchases through motivation within the framework of the self-determination theory concept and adding one variable, namely satisfaction. The method used is quantitative research with survey methods and is an equation model structure with the measurement tool WrapPLS 7.0. The research results show that optimizing purchases by looking at motivation uses self-determination theory consisting of external regulation, introjected regulation, identified regulation, integration regulation and intrinsic regulation. The model becomes better with the mediation of consumer satisfaction.
ONLINE PURCHASE THROUGH MOTIVATION AND SATISFACTION ON REPEAT INTENTION: THE CONCEPT OF SELF DETERMINATION THEORY Yuliatin Azizah; Saiful Amin
ABM : International Journal of Administration, Business and Management Vol 5 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v5i1.718

Abstract

Online businesses are able to access a broad and global market, without being limited by geographical boundaries. Indonesian society has a large number of online users. This opens up huge online market opportunities. Online buyers who tend to change places of purchase are interested in doing research. In accordance with this, research was carried out to optimize online purchases through motivation within the framework of the self-determination theory concept and adding one variable, namely satisfaction. The method used is quantitative research with survey methods and is an equation model structure with the measurement tool WrapPLS 7.0. The research results show that optimizing purchases by looking at motivation uses self-determination theory consisting of external regulation, introjected regulation, identified regulation, integration regulation and intrinsic regulation. The model becomes better with the mediation of consumer satisfaction.