Journal of Business Studies and Management Review
Vol. 3 No. 2 (2020): JBSMR Vol. 3 No.2, June 2020

The effect of halal tour, word of mouth, price and social media on visiting decisions to non muslim countries at pt.tour and travel antavaya palembang

Desfika Rusmalita Utami (The Faculty Of Islamic Economic And Business, UIN Raden Fatah Palembang)
Misniwati Misniwati (The Faculty Of Islamic Economic And Business, UIN Raden Fatah Palembang)
Aryanti Aryanti (Unknown)

Article Info

Publish Date
28 Jun 2020

Abstract

This study aims to determine the effect of the halal tour, word of mouth, price and social media on visiting decisions to non-muslim countries at PT.Tour and Antavaya Travel Palembang. The source of data is primary data through questionnaire. The sample of this study was 110 respondents, technique with purposive sampling method. This research used quantitative methods. with the multiple regression analysis method. The research variables consist of independent variables : 1.Halal Tour, 2.Word of mouth 3.Price 4.Social Media. While the dependent variable is the decision to visit. The result showed a halal tour didn’t significantly influence the visiting decision. Word of mouth, price, and social media are significantly influence on visiting decision.

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Journal Info
Journal of Business Studies and Management Review
Website

Abbrev

jbsmr

Publisher

Universitas Jambi

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

The aim of the Journal of Business Studies and Management Review (JBSMR)  is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our ...