Social Studies Conference Proceedings
2022: The 1st International Conference of Social Studies (ICSS)

How Traders Market Their Trade at The “Lok Baintan” Floating Market, Banjar Regency

Sabhan Sabhan (Universitas Lambung Mangkurat)
Moh. Fatah Yasin (Universitas Lambung Mangkurat)
Noor Cahaya (Universitas Lambung Mangkurat)
Faradina Faradina (Universitas Lambung Mangkurat)
Arum Murdianingsih (Universitas Lambung Mangkurat)

Article Info

Publish Date
30 Dec 2022

Abstract

This study aims to describe how traders market their wares at the Lok Baintan Floating Market, Banjar Regency. The method used is the observation method. The research data source is the words and actions of traders in the traditional market. Research data in the form of words, sentences, attitudes, and actions of traders. Data analysis is done by identifying, classifying, interpreting, and verifying. The results showed that traders carried out marketing on the river with boats used to approach visitors to offer their wares. Many traders offer their wares, namely in six ways, namely (1) lifting, (2) thrusting, (3) handing it to visitors, and (4) asking for tasting (fruit/food), (5) pantun, and 6) government assistance.

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Journal Info
Social Studies Conference Proceedings
Website

Abbrev

ssecp

Publisher

Universitas Lambung Mangkurat

Subject

Religion Humanities Education Social Sciences Other

Description

This website is intended to be a forum for publication of the proceedings of The International Conference on Social Studies (ICSS) organized by the Social Sciences Education Study Program, Faculty of Teacher Training and Education, Lambung Mangkurat University with a focus on Social Sciences ...