Journal of Management Studies and Development
Vol. 1 No. 01 (2022): Journal of Management Studies and Development

Analysis of Factors Contributing to Impulse Buying Behavior of E-Commerce Users

Ronaldo Yolanda Putra (Universitas Sebelas Maret)
Syifa Nurul Fadillah (Universitas Sebelas Maret)
Annisa Afifah Nugroho (Universitas Sebelas Maret)
Ifta Firdausa Nuzula (Universitas Sebelas Maret)

Article Info

Publish Date
03 Aug 2022

Abstract

Ease of accessing the internet and information technology triggers impulsive buying behavior through increased accessibility to products and services that facilitate the buying process. Through internet facilities by browsing, consumers can feel like window shopping in a mall. This study focuses on the Java-Bali area which is a strategic location in access to products. Data were collected from 273 respondents of E-commerce users using a survey method. Structural Equation Modeling (SEM) modeling technique with SmartPLS 3.0 software. The results show that e-commerce browsing and the big five models have a significant effect on urge to purchase and impulse purchase. E-commerce usage intensity and urge to purchase have no effect on impulse purchases and the results of the mediation role test of urge to purchase have no effect on e-commerce browsing, e-commerce usage intensity, and the big five model on impulse purchases.

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Journal Info
Journal of Management Studies and Development
Website

Abbrev

JMSD

Publisher

Indonesian Institute of Science and Technology Research

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Journal of Management Studies and Development is an open-access, multidisciplinary journal in management research. JMSD publishes original empirical and conceptual studies that promote management and organizational research. It embraces a diverse variety of methodologies and philosophical ...