JUPADAI : Jurnal Pengabdian Kepada Masyarakat
Vol. 1 No. 1 (2022): Volume 1 Nomor 1 2022

PILIHAN STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING UMKM KOTA JAMBI

Efandri Agustian (Universitas Adiwangsa Jambi)
Indah Mutiara (Universitas Adiwangsa Jambi)
Adria Wuri Lastari (Universitas Adiwangsa Jambi)

Article Info

Publish Date
21 Jul 2022

Abstract

The development of information and technology causes fierce business competition, causing micro, small and medium enterprises (MSMEs) to be able to survive and compete for market share by implementing strategies, concepts and good management designs. Management is the key factor for success in the era of technology and information nowadays in order to create opportunities for its products. The purpose of this activity is to determine the strengths, weaknesses, opportunities and threats, to compile IFAS (Internal Factor Analysis Summer) and EFAS (External Factor Analysis Summer) and to find out a good marketing strategy after analyzing with SWOT (Strength, Weakness, Opportunity, Threat). The phenomenon that exists, MSME entrepreneurs facing fierce competition is marked by the proliferation of products from outside the region. This study uses the SWOT analysis method to identify the company's internal and external factors.

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Journal Info
JUPADAI : Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

JUPADAI

Publisher

Asosiasi Dosen Akuntansi Indonesia, KEPRI

Subject

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Jurnal JUPADAI ini berisi hasil-hasil kegiatan pengabdian masyarakat berupa penerapan berbagai bidang ilmu, diantaranya akuntansi, manajemen, teknologi informasi, sosial humaniora, kesehatan, dan semua bidang ilmu lainnya. Bentuk kegiatan pengabdian yang dipublikasikan dapat berupa penerapan ...