Jurnal Kompetitif
Vol 11, No 2: Edisi Juli-Desember 2022

ANALISIS PENGARUH KUALITAS PELAYANAN E-COMMERCE SHOPEE TERHADAP KEPUASAN KONSUMEN SHOPEE INDONESIA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS TRIDINANTI PALEMBANG PENGGUNA SHOPEE

Nyayu Khairani Putri (Universitas Tridinanti Palembang)
Dian Septianti (Universitas Tridinanti Palembang)
Nina Fitriana (Universitas Tridinanti Palembang)

Article Info

Publish Date
31 Dec 2022

Abstract

The purpose of this research is to analyze the effect of Shopee's E-Commerce service quality on Shopee Indonesia's consumer satisfaction on students of the Faculty of Economics, Tridinanti University, Palembang, Shopee users. The variables used in this study are service quality which consists of efficiency, fullfilment, reliability, privacy, responsiveness, compensation, and contacts. The population in this study ware people who had used Shopee, while the study sample was 100 respondents. Multiple Regression Analysis is a data analysis technique in this study using the IBM SPSS Statistics 22 application. The results showed that there was a significant effect of efficiency, reliability, privacy, responsiveness, and contact on customer satisfaction. On the other hand, fullfilment and compensation on customer satisfaction have no significant effect.Keywords: Service Quality and Customer Satisfaction

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Journal Info
Jurnal Kompetitif
Website

Abbrev

ekonomi

Publisher

UNIVERSITAS TRIDINANTI PALEMBANG

Subject

Economics, Econometrics & Finance

Description

Jurnal “Kompetitif” adalah jurnal ilmiah untuk mempublikasikan hasil penelitian dan kajian analisis kritis dalam bidang manajemen, akuntansi dan perbankan. Jurnal ini terbit 2 (dua) kali dalam setahun (Januari, Juli) dan bertujuan untuk menyebarkan hasil-hasil penelitian dan kajian analisis ...