Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan
Vol 17, No 2 (2022): OKTOBER

Developing Creative Fashion Industry in Central Java Province

Agus Budi Santosa (Fakultas Ekonomika dan Bisnis, Universitas Stikubank)
Agung Nusantara (Fakultas Ekonomika dan Bisnis, Universitas Stikubank)
Sri Nawatmi (Fakultas Ekonomika dan Bisnis, Universitas Stikubank)



Article Info

Publish Date
29 Dec 2022

Abstract

The advantage of the fashion industry are contributing to creating a workforce and creating high values of various commodities. The growth of the industrial sector becomes the mainstay of local government to increase Indonesia’s economy as one of the most dominant economic sectors. This article will analyze strategies and policies to develop the fashion industry with SWOT analysis. The research results showed the strengths aspects, like supportive local sources, cultural wealth, and available facilities and infrastructures. The supporting of opportunity aspects is the open chances of domestic and foreign markets and government concern and support. Developing human resources competencies, developing promotion as well as fashion product marketing, and cost aspects were conducted to develop the creative industry.

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Journal Info

Abbrev

MEDIATREND

Publisher

Subject

Economics, Econometrics & Finance

Description

Economic Development Program provides a platform for researchers who want to publish their research results through "MEDIATREND", the periodical Journal of economic studies and development studies. Journal "MEDIATREND" published two (2) times a year in March and October and can be accessed online. ...