Journal of Communication Sciences (JCoS)
Vol. 4 No. 1 (2021): Oktober 2021

Pengaruh Media Sosial Akun Instagram @Jjs_Pangkepp terhadap Minat Berkunjung Followers ke Objek Wisata Pangkep

Musdalifah Musdalifah (Universitas Islam Makassar)
Sabaruddin Machmud (Politani Pangkep)
Raidah Intizar Yusuf (Unknown)

Article Info

Publish Date
27 Dec 2021

Abstract

This study aims to find out how the influence of social media on the Instagram account @jjs_pangkepp on followers'interest in visiting Pangkep tourism objects. The type of research used is quantitative research with data collectiontechniques through surveys with data analysis Multiple Linear Regression Analysis using SPSS version 20.The results showed that the influence of social media on the Instagram account @jjs_pangkepp gave a strong andsignificant positive influence on followers' interest in visiting the Pangkep tourist attraction, the magnitude of theinfluence given was 61.2% with a sig level. 0.000 < 0.005. While the remaining 38.8% is influenced by other factors.

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Journal Info
Journal of Communication Sciences (JCoS)
Website

Abbrev

JCoS

Publisher

Universitas Islam Makassar

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Journal of Communication Sciences (JCoS) is an academic journal concerned with the study of mass media studies, new media studies, film studies, interpersonal communication studies, group communication studies, organization communication studies, political communication studies, public relations ...