Prima Abdika: Jurnal Pengabdian Masyarakat
Vol. 2 No. 4 (2022): Volume 2 Nomor 4 Tahun 2022

Pemberdayaan Masyarakat dalam Bidang Wirausaha Gedek guna Meningkatkan Ekonomi Masyarakat di Desa Kondamara Kabupaten Sumba Timur

Iona Lisa Ndakularak (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Erwin Randjawali (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Irna N Sanit (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Yuliana S Eko (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Elsy Senides Hana Taunu (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Lusianus H. Sinyo Kelen (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Yubinanto Konda Meha (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Apliana Umbu Ndapa (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Yeni Day Hambati (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Dewi Candrawati Suryani (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Santri Taba Leki (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Alfondro T P Kilimandu (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Rolan Katanga Landa (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Nikodemus Tungga Retang (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Umbu Yiama Selitara (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)
Stepanus Tamu Ama (Universitas Kristen Wira Wacana Sumba, Waingapu, Indonesia)



Article Info

Publish Date
18 Dec 2022

Abstract

PkM activities carried out in the form of KKN aim to provide training on how to use social media in offering products to the gedek craftsmen in Kondamara Village, East Sumba Regency. This activity also aims to increase the knowledge and skills of gedek craftsmen in utilizing social media to make online sales. This PkM activity was carried out in July 2022 and took place at the home of one of the craftsmen in the village. Some of the methods used in this PkM activity are 1) Observation and interview methods to see the potential of the village and the constraints faced by the gedek craftsmen; 2) The lecture method to explain the meaning of social media and the benefits of social media for online marketing activities; 3) The demonstration method is used when accompanying craftsmen in creating social media accounts; 4) Discussion method to answer questions raised by the craftsmen in the training. The result of this activity is that the training activities can be carried out properly and the gedek craftsmen actively participate in these activities. The results of this activity indicate that there has been an increase in people's knowledge and skills in utilizing social media. This can be seen from the craftsman's ability to use social media to offer gedek products through social media.

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Journal Info

Abbrev

abdika

Publisher

Subject

Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Prima Abdika : Jurnal Pengabdian Masyarakat merupakan jurnal yang mempublikasikan artikel-artikel laporan pengabdian masyarakat yang dilaksanakan oleh para dosen bidang pendidikan maupun bidang lain atau kelompok-kelompok masyarakat berbentuk penyuluhan, pendampingan, bimbingan teknis, dan jenis ...