<![CDATA[During the COVID-19 pandemic, all forms of service experienced limitations, one of which was at the UPT RSUD Arifin Nu'mang, Sidenreng Rappang Regency. Due to the COVID-19 pandemic, the hospital issued innovations but they have not been implemented properly. The purpose of this study was to determine the government's strategy to improve service quality at UPT RSUD Arifin Nu'mang, Sidenreng Rappang Regency during the covid 19 pandemic. The type of this research was quantitative associative. The results of this study obtained a recapitulation of strategy variables of 64.7% in the "Good" category. Recapitulation of service quality variables by 57% is in the "Good enough" category. The recapitulation of the indicators of factors that influence the service quality strategy of 61.2% is in the "Good" category, and the influence between strategy and service quality at UPT RSUD Arifin Nu'mang, Sidenreng Rappang Regency during the covid 19 pandemic is categorized as "Influential/Significant" .]]>
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