Jurnal Pengabdian kepada Masyarakat
Vol. 2 No. 8: Januari 2023

PEMANFAATAN MELINJO MENJADI OLAHAN EMPING KRIUK DALAM MENINGKATKAN PEREKONOMIAN

Muharnita Muharnita (Universitas Muslim Nusantara Al-Washliyah)
Haidir Lubis (Universitas Muslim Nusantara Al-Washliyah)

Article Info

Publish Date
01 Jan 2023

Abstract

The purpose of this research is to establish a melinjo-based business and also to create a source of income amidst unstable economic conditions. A business for crackers made from melinjo was established on Jalan Garu 2, Harjosari I Village, Medan Amplas District. This location was chosen because it is a strategic location, apart from being densely populated there are also 2 universities in it. In establishing a cracker chips business, researchers used a SWOT analysis. The promotion methods used are personal selling and internet marketing. The results of this study, namely the chip cracker business can achieve a profit of up to Rp. 17,850,000/month assuming all the crispy chip products produced per day (50 pcs) are sold out.

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Journal Info
Jurnal Pengabdian kepada Masyarakat
Website

Abbrev

J-ABDI

Publisher

bajang Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Description

J-ABDI: Jurnal Pengabdian kepada Masyarakat, with registered number ISSN: 2797-9210 (Print), ISSN: 2798-2912 (Online) is a scientific multidisciplinary journal published by bajang Institute. It is in the national level that covers a lot of common problems or issues related to community services. ...