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Muharnita Muharnita
Universitas Muslim Nusantara Al-Washliyah
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PEMANFAATAN MELINJO MENJADI OLAHAN EMPING KRIUK DALAM MENINGKATKAN PEREKONOMIAN Muharnita Muharnita; Haidir Lubis
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 8: Januari 2023
Publisher : Bajang Institute

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Abstract

The purpose of this research is to establish a melinjo-based business and also to create a source of income amidst unstable economic conditions. A business for crackers made from melinjo was established on Jalan Garu 2, Harjosari I Village, Medan Amplas District. This location was chosen because it is a strategic location, apart from being densely populated there are also 2 universities in it. In establishing a cracker chips business, researchers used a SWOT analysis. The promotion methods used are personal selling and internet marketing. The results of this study, namely the chip cracker business can achieve a profit of up to Rp. 17,850,000/month assuming all the crispy chip products produced per day (50 pcs) are sold out.
Co-Authors Haidir Haidir