Jurnal Kedaymas


PELATIHAN FOTOGRAFI DAN CITRA DIGITAL UNTUK MENINGKATKAN KUALITAS KONTEN DIGITAL AKUN BISNIS UMKM RUSUNAWA WONOREJO, SURABAYA

Romi Ilham (Universitas Hayam Wuruk Perbanas)
Lindiawati Lindiawati (Universitas Hayam Wuruk Perbanas)
Dewi Ayu Wulandari (Unknown)
Yudha Delonix (Universitas Hayam Wuruk Perbanas)
Renzina Renzina (Universitas Hayam Wuruk Perbanas)
Heri Supriyanto (Universitas Hayam Wuruk Perbanas)



Article Info

Publish Date
02 Jan 2023

Abstract

The problem challenged by MSMEs in ‘Rusunawa’ ( a rented simple flat belonging to the local government of Surabaya), at Wonorejo, Rungkut District, Surabaya is the low market response due to the lack of the quality of photos of MSME products as digital content. Therefore the solution offered is learning and practicing photography and digital image. The output of the activity is photos and edited photos and digital product catalogs uploaded on social media (Instagram, WhatsApp Status, and WhatsApp Business). After the training, participants are  able to create product photos for digital content. product photos made by the support  of a mini studio, properties that support the technique of taking the right angle and lighting. In addition, participants were also able to edit photos with the applications of  Photorrom and Canva. Assistance of the Team is provided by monitoring the quality of photos taken and shared on WAG. After the photo is considered good, then it will be uploaded as content on Instagram or on WA Business.

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Journal Info

Abbrev

kedaymas

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat adalah jurnal peer-review dan terbuka yang menampung pengabdi dari kalangan pratisi, dosen maupun mahasiswa dengan karya inovatif dari berbagai disiplin ilmu pengetahuan. KeDayMas adalah platform unik hasil kegiatan pengabdian masyarakat dan ...