Jurnal Manajemen dan Kewirausahaan (JMDK)
Vol 10, No 2 (2022): December 2022

Customer Satisfaction Index (CSI) of Gojek User Post Fuel Prices Changes

Aloysius Rangga Aditya Nalendra (UNIVERSITAS BSI)
Slamet Heri Winarno (UNIVERSITAS BSI)
Agus Priadi (UNIVERSITAS BSI)
Imelda Sari (Unknown)

Article Info

Publish Date
29 Dec 2022

Abstract

This study  aims to  examine the correlation between fuel prices and service tariffs towards customer satisfaction. This study is conducted at post fuel price changes. The sample of this study uses Simple Random Sampling as 86 respondents. The result shows that the biggest factor which gives much impact to customer satisfaction is service tariff variable.  The study findings highlight the significant and positive of fuel prices and service tariffs towards consumer service or so-called customer satisfaction.

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Journal Info
Jurnal Manajemen dan Kewirausahaan (JMDK)
Website

Abbrev

jmdk

Publisher

Universitas Merdeka Malang

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen dan Kewirausahaan is a periodical issue containing information and analysis related to management science and entrepreneurship. This journal is of a popular scientific nature that includes both theoretical and empirical research. ...