PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat
Vol. 2 No. 1 (2022): DECEMBER

PENGEMBANGAN UMKM SPIRULINABATAM.ID MELALUI MEDIA SOSIAL DAN ANALISA KONSUMEN

Edy Yulianto Putra (Fakultas Ekonomi, Universitas Internasional Batam)
Renza Fahlevi (Fakultas Ekonomi, Universitas Internasional Batam)
Fidia (Fakultas Ekonomi, Universitas Internasional Batam)
Peter Macnico (Fakultas Ekonomi, Universitas Internasional Batam)
Willam (Fakultas Ekonomi, Universitas Internasional Batam)

Article Info

Publish Date
04 Jan 2023

Abstract

Spirulinabatam.Id is a digital MSME engaged in organic health and beauty. The purpose of this research is to analyze segmentation and consumer data on the development of Spirulinabatam.Id MSMEs. This study used observation and survey methods in the form of a questionnaire. Data obtained from interviews with Spirulinabatam.Id partners and questionnaires were distributed online via social media. The respondents used were 42 people who were consumers or customers who had purchased at Spirulinabatam. The results after implementation indicated that Spirulinabatam.Id experienced considerable development with increased transactions made and an increase in new audiences and followers before and after implementation.

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Journal Info
PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat
Website

Abbrev

PRIMA

Publisher

Transpublika Publisher

Subject

Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Veterinary

Description

The Community Service Innovation and Research Portal (PRIMA) is a peer-reviewed journal that publishes scientific articles from various disciplines that are implemented in various community service activities and other applied research. Articles published in the PRIMA Journal include the results of ...