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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat
Willam
Fakultas Ekonomi, Universitas Internasional Batam
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Veterinary

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ANALISA PENGELOLAAN PERMINTAAN DAN KAPASITAS PADA UMKM RnS DI KOTA BATAM Fidia; Peter Macnico; Julia Christini; Novi Sandra; Diamend Tino Sembiring; Weni Vivianti; Willam
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.317

Abstract

The RnS beauty salon is a business or service in the field of beauty that provides a variety of treatments.  By carrying out various strategies in its marketing so that RnS Salon can be known by many people.  This research uses descriptive analysis technique of primary data.  The primary data was obtained from an interview with the owner of the RnS salon. The purpose of this study was to find out how RnS salons deal with these customer requests.  This RnS is still not optimal in marketing because it only uses electronic media such as Facebook and Instagram and that's why most are not familiar with this RnS salon and reduce the pattern of demand for RnS salons.  This RnS salon needs to be innovative in marketing that will be shown to consumers
PENGEMBANGAN UMKM SPIRULINABATAM.ID MELALUI MEDIA SOSIAL DAN ANALISA KONSUMEN Edy Yulianto Putra; Renza Fahlevi; Fidia; Peter Macnico; Willam
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i1.515

Abstract

Spirulinabatam.Id is a digital MSME engaged in organic health and beauty. The purpose of this research is to analyze segmentation and consumer data on the development of Spirulinabatam.Id MSMEs. This study used observation and survey methods in the form of a questionnaire. Data obtained from interviews with Spirulinabatam.Id partners and questionnaires were distributed online via social media. The respondents used were 42 people who were consumers or customers who had purchased at Spirulinabatam. The results after implementation indicated that Spirulinabatam.Id experienced considerable development with increased transactions made and an increase in new audiences and followers before and after implementation.
Co-Authors Diamend Tino Sembiring Edy Yulianto Putra Fidia Julia Christini Novi Sandra Peter Macnico Renza Fahlevi Weni Vivianti