Jurnal Komunikasi Islam dan Kehumasan
Vol 6 No 2 (2022): Jurnal Komunikasi Islam dan Kehumasan (JKPI)

PENINGKATAN MINAT BACA AL-QUR’AN MELALUI STRATEGI KOMUNIKASI PERSUASIF

Muhammad Randicha Hamandia (Universitas Islam Negeri Raden Fatah, Palembang, South Sumatra, Indonesia)
Zhila Jannati, Iin Karlina (Universitas Islam Negeri Raden Fatah, Palembang, South Sumatra, Indonesia)

Article Info

Publish Date
31 Dec 2022

Abstract

The purpose of this study was to find out how to increase youth reading interest in the Koran through persuasive communication strategies of the Al-Irsyad Mosque Youth Association (IRMA) Board. This type of research is field research with a qualitative approach and analyzed with descriptive qualitative. The data collection techniques that the researchers used in this study were observation, interviews and documentation. Data analysis techniques are data reduction, data display and drawing conclusions. The research results of Irma's members used a persuasive communication strategy covering three stages, namely strategy formulation, implementation, and strategy evaluation.

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Journal Info
Jurnal Komunikasi Islam dan Kehumasan
Website

Abbrev

JKPI

Publisher

Universitas Islam Negeri Raden Fatah Palembang

Subject

Languange, Linguistic, Communication & Media

Description

Jurnal Komuniksi Islam dan Kehumasan (JKPI) terbit sejak tahun 2017. Terbit dua kali setahun pada bulan Juni dan Desember oleh Prodi Komunikasi dan Penyiaran Islam dengan nomor ISSN: 2621-9492, Fakultas Dakwah dan Komunikasi UIN Raden Fatah Palembang. Berisi tulisan yang diangkat dari hasil ...