<![CDATA[Penelitian ini berangkat dari realitas empiris keberadaan platform digital (Go Food, Grab Food dan Shopee Food) dan perannya dalam sertifikasi halal produk UMKM di Indonesia. Metode yang digunakan dalam penelitian ini terdiri dari jenis penelitian lapangan, yang mengandalkan data primer dan sekunder yang diperoleh melalui wawancara dan studi dokumen. Data tersebut dianalisis secara deskriptif kualitatif. Adapun hasil penelitian yang telah dilakukan di atas dapat ditarik dua kesimpulan, yaitu pertama. Platform digital (Go Food, Grab Food dan Shopee Food) secara faktual dalam ketentuan yang tertera di websitenya tidak menjadikan kehalalan produk menjadi syarat bagi UMKM untuk bermitra dengannya, sehingga dapat dikatakan tidak berperan dalam upaya percepatan. sertifikasi halal produk UMKM di Indonesia, kedua, ada beberapa peran yang dapat diambil oleh platform digital (Go Food, Grab Food dan Shopee Food) untuk membantu percepatan sertifikasi halal produk UMKM, yaitu: (1) kampanye, sosialisasi dan edukasi tentang urgensi sertifikasi halal produk UMKM, (2) fasilitasi aspek pembiayaan sertifikasi halal produk UMKM melalui dana CSR, (3) menjadikan halal produk UMKM sebagai mitra. (This research departs from the empirical reality of the existence of digital platforms (Go Food, Grab Food and Shopee Food) and their role in halal certification of MSME products in Indonesia. The method used in this research consists of the type of field research, which relies on primary and secondary data obtained through interviews and document studies. These data were analyzed descriptively qualitatively. As for the research that has been done above, two conclusions can be drawn, namely first. Digital platforms (Go Food, Grab Food and Shopee Food) factually in the provisions listed on their website do not make product halal a condition for MSMEs to partner with them, so it can be said that they do not play a role in efforts to accelerate the halal certification of MSME products in Indonesia, secondly, there are several roles that can be taken by digital platforms (Go Food, Grab Food and Shopee Food) to help accelerate the halal certification of MSME products, namely: (1) campaigns, socialization and education on the urgency of MSME product halal certification, (2) facilitation in the financing aspect of MSME product halal certification through CSR funds, (3) make the halal products of MSMEs as partners.)]]>
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