<![CDATA[Entrepreneurial interest, especially in the MSME sector, is very important to grow considering that the MSME sector is the driving force of the economy as well as a buffer for the country's economy. However, public interest in entering the world of entrepreneurship is still very limited. Therefore, a stimulus is needed to foster public interest in entrepreneurship. The government has made various efforts to increase public interest in entrepreneurship. This study aims to examine the factors that can foster entrepreneurial interest with the aim of knowing the factors that can foster entrepreneurial interest in the community. The research method used is a descriptive qualitative method with a literature study approach. The data used is data that comes from a literature study. The results of the study indicate that before determining programs and activities that can increase entrepreneurial interest, it is necessary to first know the factors that influence the increase in entrepreneurial interest. Factors that can have an influence in growing entrepreneurial interest are personality, knowledge or education, environment, and work experience as well as additional factors such]]>
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