El Mudhorib Jurnal Kajian Ekonomi dan Perbankan Syariah
Vol. 3 No. 2 (2022)

PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN PADA DEPATI VII KOPI KOTA SUNGAI PENUH (KERINCI)

Muhammad Fauzi (Institut Agama Islam Negeri (IAIN) Kerinci)
Mohd Fauzan (Institut Agama Islam Negeri (IAIN) Kerinci)
Mursal (Institut Agama Islam Negeri (IAIN) Kerinci)

Article Info

Publish Date
28 Dec 2022

Abstract

This study aims to examine the effect of Store Atmosphere which consists of Instore Atmosphere(store inside settings) and Outstore Atmosphere(outside store settings) on consumer buying interest in Depati VII Kopi, Sungaipuh City (Kerinci). The research utilizes primary data, accompanied by a Multiple Linear Regression model as a quantitative data analysis tool. This study shows that the Instore Atmosphere and Outstore Atmosphere have a significant effect on the buying interest of Depati VII Coffee consumers, either partially or simultaneously. Finally, opening up space and tracing for further research, by making more in-depth (specific) studies, because much has not been revealed in Depati VII Kopi.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
El Mudhorib Jurnal Kajian Ekonomi dan Perbankan Syariah
Website

Abbrev

elmudhorib

Publisher

Institut Agama Islam Negeri Fattahul Muluk Papua

Subject

Economics, Econometrics & Finance

Description

About the Journal This journal focuses on Islamic economics thought and Islamic banking, research, literature studies, and present issues. All papers are peer-reviewed by at least two reviewers. The Scope of El Mudhorib: Jurnal Kajian Ekonomi dan Perbankan Syariah is as follow but not limited to: 1. ...