Jurnal Ekonomi
Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret

THE EFFECT OF BRAND TRUST, BRAND IDENTIFICATION AND BRAND COMMITMENT ON BRAND LOYALTY OF SHOES SPORTS

Avianita Rachmawati (Universitas Flores)
Sutrisno Sutrisno (Universitas PGRI Semarang)
Saiful Saiful (STIMI Samarinda)

Article Info

Publish Date
10 Jan 2023

Abstract

Business growth is currently growing rapidly, where competition is very tight, making many sports shoe companies continue to improve quality according to current trends. 2020 was a tough year for companies due to the covid 19 pandemic. So many companies are competing to create the advantages of their respective company brands so that they can always compete with existing brands. So this research was conducted with the aim of knowing the effect of brand trust, brand identification, brand commitment and brand loyalty on sports shoe brands. The method used is secondary data, where the data collected is 315 respondents. In this study researchers used a sample size of 10:1

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal Ekonomi is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: 1. Accountancy ...