EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 11 No 1 (2023)

Strategi Eksistensi Umkm Kota Lubuklinggau Pada Masa Pandemi Covid-19

Rian Oktavianie (Universitas Musi Rawas)
Miftahul Jannah (Universitas Musi Rawas)
Anggia Syafitri (Universitas Musi Rawas)
Indah Puspa Gumilang (Universitas Musi Rawas)
Rosalinda Rosalinda (Universitas Musi Rawas)

Article Info

Publish Date
16 Jan 2023

Abstract

This study aims to identify and analyze exsistence strategies MSMEs Lubuklinggau City in covid-19 pandemic. The method used in Proporsional Random Sampling. The results of this study are so that MSMEs can survive in the face of the covid-19 pandemic, they can open new product lines and innovate to make new products following developments during the covid-19 pandemic. MSMEs changing the sales model from conventional to online system or e-commerce, in carrying out promotional strategies using digital marketing and building a branding to introduce their products. The application of digital marketing can increase sales. This is so because consumers are wider, closer, can check the quality and reputation of the product, and can make transactions online as they Wish.

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Journal Info
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Website

Abbrev

ER

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Description

Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and ...