Akuatikisle: Jurnal Akuakultur, Pesisir dan Pulau-Pulau Kecil
Vol 7, No 1 (2023)

Marketing analysis of catfish (Clarias batrachus) in Lingkungan Marusu, Maros Regency

Lukman Daris (Universitas Cokroaminoto Makassar. Jl. Perintis Kemerdekaan KM. 11. Makassar, Sulawesi Selatan)
Alpiani Alpiani (Universitas Cokroaminoto Makassar. Jl. Perintis Kemerdekaan KM. 11. Makassar, Sulawesi Selatan)
Ade Fitrah Maharini (Universitas Cokroaminoto Makassar. Jl. Perintis Kemerdekaan KM. 11. Makassar, Sulawesi Selatan)
Febri Febri (Balai Riset Perikanan Budidaya Air Payau dan Penyuluh Perikanan (BRPBAPPP), Maros, Sulawesi Selatan)



Article Info

Publish Date
13 Jan 2023

Abstract

The role of aquaculture is vast in efforts to increase the quality and quantity of fishery products and to meet the nutritional food needs of the people of the Maros and South Sulawesi Regencies. Catfish is one of the fisheries commodities that has good prospects for development. This is supported by the characteristics of catfish, which have high nutritional content, fast growth, are easy to breed, and can be maintained in almost all aquaculture containers. This study examines the flow of catfish marketing and analyses the differences in catfish prices in the Marusu Village, Palantikan Village, Maros Baru District, and Maros Regency. The research method was interviews assisted with a questionnaire instrument. The analysis used in this study is descriptive qualitative analysis for marketing channels and farmer's share analysis to measure the efficiency of acceptance of marketing channels for seed and catfish cultivators. The marketing channel for catfish seeds in the Marusu environment consists of 2 channels. Channel 1 starts from cultivators, collectors within the Marusu environment, and outside collectors and ends with cultivators outside the Maros area (consumers), channel 2 starts from cultivators, collectors and cultivators outside the Maros Regency area (consumers). The catfish marketing channel also consists of 2 channels. Channel 1, namely, starts with cultivators, retailers and consumers. Channel 2 is the cultivator directly to the consumer. For catfish fingerlings, farmers in marketing channels 1 and 2 are 75%, respectively. In contrast, the farmer's share in marketing channels 1 and 2 for catfish is 66.67% and 100%.

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Journal Info

Abbrev

ISLE

Publisher

Subject

Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Immunology & microbiology

Description

Akuatikisle: Jurnal Akuakultur, Pesisir dan Pulau-Pulau Kecil focuses on the fields of aquaculture, fisheries and marine studies in coastal areas and small islands. Akuatikisle Jurnal accepts other field paper that has a focus on studies in coastal areas and small islands. Manuscripts published in ...