International Journal of Green Tourism Research and Applications
Vol. 5 No. 1 (2023): June 2023

The effect of green products on sustainable tourism through green marketing in natural tourism destinations in Garut, West Java

Helin Yudawisastra (Universitas Muhammadiyah Bandung)
Jajang Burhanudin (Universitas Muhammadiyah Bandung)
Artarina D. Samoedra (Universitas Widyatama)
Mihai Voda (Dimitrie Cantemir University)

Article Info

Publish Date
12 Jan 2023

Abstract

This research aimed to see the influence of green products on sustainable tourism through green marketing in Garut, West Java, Indonesia. Garut has many tourist destinations, both natural and artificial. Awareness of environmental issues has created new markets that produce environmentally friendly products and services. The method of analysis using multivariate data analysis includes factor analysis with SEM-PLS covariance. The results showed that green products affect sustainable tourism through green marketing as an intervening variable. More awareness is needed for marketing ecosystems with minimal environmental impacts. This research was conducted during the Covid-19 pandemic. The results represent the condition of tourist destinations in Garut affected by the pandemic.

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Journal Info
International Journal of Green Tourism Research and Applications
Website

Abbrev

IJOGTRA

Publisher

Politeknik Negeri Bali

Subject

Social Sciences

Description

International Journal of Green Tourism Research and Applications is focused on green tourism research and applications. Its scope covers philosophies, ideologies, theories, science and technology, practices, and applications of responsible, sustainable, and green tourism; eco-, natural, and ...