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All Journal International Journal of Green Tourism Research and Applications
Artarina D. Samoedra
Universitas Widyatama
Social Sciences

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The effect of green products on sustainable tourism through green marketing in natural tourism destinations in Garut, West Java Helin Yudawisastra; Jajang Burhanudin; Artarina D. Samoedra; Mihai Voda
International Journal of Green Tourism Research and Applications Vol. 5 No. 1 (2023): June 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i1.45-51

Abstract

This research aimed to see the influence of green products on sustainable tourism through green marketing in Garut, West Java, Indonesia. Garut has many tourist destinations, both natural and artificial. Awareness of environmental issues has created new markets that produce environmentally friendly products and services. The method of analysis using multivariate data analysis includes factor analysis with SEM-PLS covariance. The results showed that green products affect sustainable tourism through green marketing as an intervening variable. More awareness is needed for marketing ecosystems with minimal environmental impacts. This research was conducted during the Covid-19 pandemic. The results represent the condition of tourist destinations in Garut affected by the pandemic.
Co-Authors Jajang Burhanudin Mihai Voda Yudawisastra, Helin G.