Society: Jurnal Pengabdian Masyarakat
Vol 2, No 1 (2023): Januari

Digital Marketing Training to Increase Business Competitiveness for Village-Owned Enterprises (BUMDes) in South Buton Regency

Herman Lawelai (Universitas Muhammadiyah Buton)
Ansar Suherman (Universitas Muhammadiyah Buton)
Anwar Sadat (Universitas Muhammadiyah Buton)
Andy Arya Maulana Wijaya (Universitas Muhammadiyah Buton)
Lia Hanifa (Universitas Muhammadiyah Buton)

Article Info

Publish Date
15 Jan 2023

Abstract

Since the widespread usage of the Internet, digital marketing has developed at an exponential rate. This level of use is driven by the availability of cell phones at low costs. However, the use of digital marketing by businesspeople, such as village-owned firms, is not generally acknowledged (BUMDes). Most BUMDes in South Buton Regency believe that digital marketing is a location for transactions to take place, which is far from the truth because digital marketing is the use of all resources on the Internet to deliver information about BUMDes' goods. BUMDes' resources include not just marketing websites but also social media platforms controlled by BUMDes. Social media utilized for digital marketing relies not just on social media created specifically for BUMDes but also on social media held by BUMDes workers. As a result of the increased reach of product promotion, product sales from BUMDes in South Buton Regency grow.

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Journal Info
Society: Jurnal Pengabdian Masyarakat
Website

Abbrev

society

Publisher

Edumedia Solution Indonesia

Subject

Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Society: Jurnal Pengabdian Masyarakat diterbitkan oleh Lembaga Edumedia Solution adalah peer-reviewed journal yang memuat artikel-artikel ilmiah dari berbagai disiplin ilmu yang diadopsi dalam berbagai aktivitas pengabdian kepada masyarakat dan penelitian terapan lainnya. Artikel-artikel yang ...