Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Vol 2 No 2 (2022)

Pendampingan Dan Pengembangan Umkm Di Kelurahan Kepanjenlor Kota Blitar Melalui Re-Branding Dan Integrated Marketing Communication (IMC)

Isna Agustina Safira (Universitas Pembangunan Nasional "Veteran" Jawa Timur)
Mu’tasim Billah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Muhammad Nashir Hasan (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Aura Arindra Ramadhani (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Annisa’ Laras Atie (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Lintang Aji Arroziqi (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Ira Wikartika (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Muhammad Ahmi Husein (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
31 Jul 2022

Abstract

Re-Branding is an effort by a company to change and re-new their brand, with the intention to make it better. Re-branding does not ignore the initial goal of its company, which is profit-oriented. IMC is the approach that makes sure a communication of the brand is conformable for your marketing channel. The purpose of this service is to promote digitally and help the product development in order to increase the quality. The methods that are used in this service are observing the UMKM, designing logo with supergraphic, and conceiving the design of UMKM product inovation. The result of this service is the increase of enthusiasm of the UMKM in Kepanjenlor village, Kepanjen Kidul Sub-District, Blitar city. They are excited in the process of rebranding and IMC.

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Journal Info
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Website

Abbrev

literasi

Publisher

Politeknik Negeri Ketapang

Subject

Other

Description

LITERASI: Jurnal Pengabdian Masyarakat dan Inovasi dengan nomor registrasi ISSN (online) adalah jurnal ilmiah multidisiplin terbitan Pengelola Jurnal Politeknik Negeri Ketapang. Jurnal ini bertujuan untuk menyebarkan ide dari hasil pengabdian yang telah dicapai melalui kegiatan pengabdian kepada ...