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All Journal Indonesian Journal of Business Analytics (IJBA) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Muhammad Nashir Hasan
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pendampingan Dan Pengembangan Umkm Di Kelurahan Kepanjenlor Kota Blitar Melalui Re-Branding Dan Integrated Marketing Communication (IMC) Isna Agustina Safira; Mu’tasim Billah; Muhammad Nashir Hasan; Aura Arindra Ramadhani; Annisa’ Laras Atie; Lintang Aji Arroziqi; Ira Wikartika; Muhammad Ahmi Husein
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.506 KB) | DOI: 10.58466/literasi.v2i2.545

Abstract

Re-Branding is an effort by a company to change and re-new their brand, with the intention to make it better. Re-branding does not ignore the initial goal of its company, which is profit-oriented. IMC is the approach that makes sure a communication of the brand is conformable for your marketing channel. The purpose of this service is to promote digitally and help the product development in order to increase the quality. The methods that are used in this service are observing the UMKM, designing logo with supergraphic, and conceiving the design of UMKM product inovation. The result of this service is the increase of enthusiasm of the UMKM in Kepanjenlor village, Kepanjen Kidul Sub-District, Blitar city. They are excited in the process of rebranding and IMC.
The Influence of Hedonic Shopping Value and Fashion Involvement on Impulse Buying at Tunjungan Plaza Mall, Surabaya City Muhammad Nashir Hasan; Rizky Dermawan
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5646

Abstract

The purpose of this research is to find out how hedonic shopping value and fashion involvement influence impulse buying at the Tunjungan Plaza mall, Surabaya City. This research method is quantitative by taking a sample of 100 respondents which is determined based on the sampling technique based on guidelines according to Ghozali. The population in this study were visitors to the Tunjungan Plaza Surabaya mall. While the sample in this study was taken using convenience sampling. The sample consists of respondents who have made impulse purchases at the Tunjungan Plaza mall, Surabaya City. The data used in this study are primary data and secondary data. The analysis technique used in this research is (PLS) with validity test, reliability test and hypothesis test. The results of this study prove that: (1) Hedonic Shopping Value has a positive and significant effect on Impulse Buying. (2) Fashion Involvement has a positive and significant effect on Impulse Buying.
Co-Authors Annisa’ Laras Atie Aura Arindra Ramadhani Ira Wikartika Isna Agustina Safira Lintang Aji Arroziqi Muhammad Ahmi Husein Mu’tasim Billah Rizky Dermawan