Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Vol 2 No 2 (2022)

Training and Utilization of E-Commerce as a Marketing Media for Micro, Small and Medium Enterprises Products

Eka Resty Novieta Sari (Universitas PGRI Madiun)
Kelik Sussolaikah (Universitas PGRI Madiun
Jl.Auri Madiun, Jawa Timur)

Maylinia Rizky Putri Marwana (Universitas PGRI Madiun
Jl.Auri Madiun, Jawa Timur)



Article Info

Publish Date
03 Aug 2022

Abstract

The Micro, Small and Medium Enterprises (MSME) sector during the COVID-19 pandemic has various problems. For example, the decline in sales, capital, hampered distribution, the difficulty of raw materials. The Micro, Small and Medium Enterprises (MSME) actors have also changed their marketing orientation due to the pandemic, many of The Micro, Small and Medium Enterprises (MSME) actors have turned to electronic commerce (e-commerce) to increase sales but this is not supported by the ability of The Micro, Small and Medium Enterprises (MSME) actors who tend to be low in using technology. This service aims to provide understanding and skills for The Micro, Small and Medium Enterprises (MSME) in Sumbersari Village, Saradan District, Kab. Madiun regarding the use of social media as an effective and efficient means of selling/promoting products as well as providing assistance in utilizing various internet-based market places as a means of selling products. This activity uses a contextual approach method, namely providing theoretical material first and followed by a workshop directly uploading the products produced by The Micro, Small and Medium Enterprises  (MSME) actors in Sumbersari Village. The result of this activity is the understanding of partners about marketing through social media; able to create a shop on the marketplace and promote it through social media independently

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Journal Info

Abbrev

literasi

Publisher

Subject

Other

Description

LITERASI: Jurnal Pengabdian Masyarakat dan Inovasi dengan nomor registrasi ISSN (online) adalah jurnal ilmiah multidisiplin terbitan Pengelola Jurnal Politeknik Negeri Ketapang. Jurnal ini bertujuan untuk menyebarkan ide dari hasil pengabdian yang telah dicapai melalui kegiatan pengabdian kepada ...