Jurnal Pembangunan Perikanan dan Agribisnis
Vol 9 No 2 (2022): Volume 9, No.2 2022

PERSEPSI PEMBUDIDAYA IKAN TERHADAP PERAN PENYULUH PERIKANAN DI DESA MUARA ALOH KECAMATAN MUARA MUNTAI KABUPATEN KUTAI KARTANEGARA

Nur Hasanah (Unknown)
Qoriah Saleha (Unknown)
Eko Sugiharto (Unknown)

Article Info

Publish Date
29 Jul 2022

Abstract

The aim of this study is to determine the level of producers perception in using social media as a means of promotion and determine the role of social media as a means of promotion of marketing envelopes. The research method used was a survey method, quantitative and qualitative data analysis techniques with a total sample of 11 people. The results of this study indicate that the producers perception of social media is in the medium category, with a score reached 27,91 which is in the range of scores of 20,01 – 28,00. Based on index value (%) shows a score of 82,75 which is in the range of 66,68-100 which is included in the agreed category, meaning that social media for promotion tool for marketing amplang in Sanga-Sanga District is plays a role to marketing promotion Keywords: Role of Social Media, Promotion, Amplang

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Journal Info
Jurnal Pembangunan Perikanan dan Agribisnis
Website

Abbrev

ojs

Publisher

Universitas Mulawarman

Subject

Economics, Econometrics & Finance Social Sciences

Description

Focus: Jurnal Pembangunan Perikanan dan Agribisnis: Journal containing scientific writings in the form of research results and review articles from students, lecturers and researchers in the field of fisheries and agribusiness development both from within and from outside the Department of Fisheries ...