JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Vol 6 No 2 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

Pengaruh Shopping Life Style, Fashion Involvement, Hedonic Shopping Motivation Terhadap Impulse Buying Pada Masyarakat Kecamatan Sumbawa Pengguna Aplikasi Shopee

Serli Oktapiani (UNIVERSITAS TEKNOLOGI SUMBAWA)
Hafizh Aldiansyah (Universitas Teknologi Sumbawa)

Article Info

Publish Date
21 Jan 2023

Abstract

This study aims to examine the effect of Shopping Life Style, Fashion Involvement, Hedonic Shopping Motivation on Impulse Buying in the Sumbawa District Society of Shopee Application Users. The sampling technique used is purposive sampling, which is the population used based on predetermined criteria to be used as samples. The study sample amounted to 100 people in Sumbawa District. The analytical tool used in this research is multiple linear regression. The results of this study indicate that Shopping Life Style has a positive and significant impact on Impulse Buying of the Sumbawa District Community, Shopee Application Users, Fashion Involvement has a positive and significant impact on Sumbawa District Community Impulse Buying, Shopee Application Users, Hedonic Shopping motivation has an influence on Impulse Buying Sub-district Community. Sumbawa Shopee Application User.

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Journal Info
JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Website

Abbrev

jpek

Publisher

Universitas Hamzanwadi

Subject

Economics, Econometrics & Finance Education

Description

Jurnal Pendidikan Ekonomi dan Kewirausahaan (jpek) terbit dua kali setahun pada bulan juni dan desember. Memuat artikel, riset maupun pemikiran-pemikiran kritis tentang pendidikan ekonomi, ekonomi, dan kewirausahaan yang relevan bagi pengembangan profesi dan praktek ilmu ekonomi. ...