Coopetition : Jurnal Ilmiah Manajemen
Vol. 14 No. 1 (2023): Coopetition : Jurnal Ilmiah Manajemen

Pengaruh Word of Mouth dan World Class University terhadap Pemilihan Perguruan Tinggi

Ni Putu Nurwita Pratami Wijaya (Universitas Pendidikan Indonesia)
Ratih Hurriyati (Universitas Pendidikan Indonesia)
Puspo Dewi Dirgantari (Universitas Pendidikan Indonesia)

Article Info

Publish Date
19 Jan 2023

Abstract

Higher education competition is currently highly competition in Indonesia. Both state universities and private universities are competing to get students. Various methods are used to attract prospective students, one of them is Telkom University. This study aims to see the influence of Word of Mouth and World Class University on student decision to select the university. With a total sample of 130 respondents who are new students at Telkom University year academic 2022/2023 and data analysis was carried out with PLS-SEM. The results of the study show that the World of Mouth influences the decision for student  to select the university , then world class university also influences the decision of student to select the university

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Journal Info
Coopetition : Jurnal Ilmiah Manajemen
Website

Abbrev

coopetition

Publisher

Institut Manajemen Koperasi Indonesia

Subject

Economics, Econometrics & Finance Education Social Sciences Other

Description

Coopetition : Jurnal Ilmiah Manajemen (E-ISSN : 2615-4978, P-ISSN : 2086-4620) adalah jurnal ilmiah bidang manajemen yang diterbitkan oleh Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia, yang semula dua kali dalam setahun, menjadi tiga kali dalam setahun yaitu bulan Maret, ...