SWARNA
Vol. 2 No. 1 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Januari 2023

PKM PEMANFAATAN BAHASA DAN DIGITAL MARKETING BAGI KOMUNITAS WIRAUSAHA RAJUTAN HMPS PRODI PBSI UNIVERSITAS MUHAMMADIYAH BUTON

Nadir La Djamudi (Universitas Muhammadiyah Buton)
Asrul Nazar (Universitas Muhammadiyah Buton)
Tofan Stofiana (Universitas Muhammadiyah Buton)
Susiati Susiati (Universitas Muhammadiyah Buton)
Marwa Marwa (Universitas Muhammadiyah Buton)

Article Info

Publish Date
21 Jan 2023

Abstract

Language and digital marketing have an important and effective role to introduce to choose and buy products. Apart from being able to reach a wider audience, digital marketing makes it easier for potential customers to order and/or buy products. Language in promotions can also affect the perceptions and impressions of potential consumers. Service partners (knitting students) are aware of the role of language and digital marketing as promotional tools to increase turnover. Some social media and digital marketing have been used as promotional tools by partners (knitting students). It is hoped that the assistance provided by the PkM Team will continue and be developed both in terms of language and digital marketing. It is also hoped that this service activity can inspire other business units and introduce HMPS PBSI products or SMEs more broadly, nationally and even internationally.

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Journal Info
SWARNA
Website

Abbrev

swarna

Publisher

Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

SWARNA: Jurnal Pengabdian Kepada Masyarakat is a journal that is a scientific forum for community service, with the online registered number E-ISSN 2963-184X. This multidisciplinary scientific journal in the field of community service is published by Lembaga Penelitian dan Pengabdian kepada ...