J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Vol 6, No 2 (2022): Oktober 2022

Meningkatkan Nilai Jual Kerupuk Bawang “Berkah” Melalui Perancangan Desain Dan Media Promosi Di Desa Penidon Kecamatan Plumpang Kabupaten Tuban

Luluk Faridah (Universitas Islam Darul Ulum)
Dinita Rahmalia (Universitas Islam Darul Ulum)
Elin Rias Tuti (Universitas Islam Darul Ulum)
Siti Mutmainnah (Universitas Islam Darul Ulum)
Mohammad Naufal Abdi (Universitas Islam Darul Ulum)
M. Faris Naufal Hamdani (Universitas Islam Darul Ulum)
Fathul Fuad Attamini (Universitas Islam Darul Ulum)



Article Info

Publish Date
20 Oct 2022

Abstract

ABSTRACTOnion Blessing Crackers are home products produced in Penidon Village, Plumpang District, Tuban Regency. This brand has been widely known by people, especially Tuban and its surroundings. But over time, buyers of this product have the same target age, there are no new buyers who know this brand. Then, how to make this Blessing Onion Cracker product known by the wider community so as to increase the sale and purchase of Blessing Onion crackers? Based on the problems faced, an approach method is needed, namely: Graphic Design Training, Digital Marketing Training, Website Development (World Wide Web), Social Media Development, Promotional Media Development. This services seeks to provide solutions to the above problems, through design design and promotional media with various considerations of design models so that they can become effective and attractive promotional media. Keywords: Onion Crackers, Design, Promotional Media ABSTRAKKerupuk Bawang Berkah adalah produk rumahan yang diproduksi di Desa Penidon Kecamatan Plumpang Kabupaten Tuban. Merk ini telah dikenal banyak orang khususnya Tuban dan sekitarnya. Namun seiring berjalan waktu, pembeli produk ini memiliki target usia yang sama tidak ada pembeli baru yang mengetahui merk ini. Lalu Bagaimanamembuat Kerupuk Bawang Berkah dikenal oleh masyarakat yang lebih luas sehingga meningkatkan penjualan dan produksi Kerupuk Bawang Berkah? Berdasarkan permasalahan yang dihadapi, diperlukan suatu metode pendekatan, yaitu : Pelatihan Desain Grafis, Pelatihan Digital Marketing, Pembuatan Situs (World Wide Web), Pembuatan Media Sosial, Pembuatan Media Promosi. Pengabdian ini berusaha memberikan solusi terhadap permasalahan diatas, melalui perancangan desain dan media promosi dengan berbagai pertimbangan model desain agar bisa menjadi media promosi yang efektif dan menarik. Kata kunci: Kerupuk Bawang, Desain, Media Promosi

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Journal Info

Abbrev

J-ABDIPAMAS

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas that have been achieved in the area of community services. J-ABDIPAMAS, particularly focuses on the main problems in the development of the sciences of community services areas as follows: Community Services ...