ULIL ALBAB
Vol. 1 No. 12: November 2022

Pengaruh Promosi dan Inovasi Produk terhadap Keputusan Pembelian : Survei pada Konsumen Konveksi ANsport di Wilayah Tasikmalaya

Riza Reziana Ruhimat (Universitas Perjuangan Tasikmalaya)
Depy Muhamad Pauzy (Universitas Perjuangan Tasikmalaya)
Ari Arisman (Universitas Perjuangan Tasikmalaya)

Article Info

Publish Date
22 Nov 2022

Abstract

This study aims to determine the effect simultaneously and partially of promotion, product inovation on purchase decision ANSport in Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the promotion and product inovation simultaneously have a significant effect on purchase decision. promotion partially significant effect on purchase decision. product inovation has a significant effect on purchase decision.

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JIM

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