Excellent
Vol 9, No 2 (2022): December

The Impact of Mobile Banking (M-Banking) Services on Customer Satisfaction of the State Savings Bank (BTN)

Saptani Rahayu (Universitas Dharma AUB Surakarta)
Indriyana Widyastuti (Universitas Dharma AUB Surakarta)



Article Info

Publish Date
06 Dec 2022

Abstract

The goal of this study is to determine and demonstrate the effect of mobile banking services on customer satisfaction. Quantitative method used in this research. Primitive data gathered by distributing questionnaires online to respondents who use BTN mobile banking services in Surakarta is used as a data source in this study. There are 100 respondents in the total sample. In this study, linear regression analysis was used to test the classic hypotheses and assumptions. The results showed that system information security had a positive and significant effect on customer satisfaction, ease of use of services had a positive and significant effect on customer satisfaction, and bank reliability had a significant positive effect on customer satisfaction. The results of the F test show that system security, service ease of use and bank reliability have a significant effect on customer satisfaction. The results of the coefficient of determination (R2) show that the influence of this study is 62.5%, the remaining 37.5% can be explained by other factors not examined in this study.

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Excellent Journal, with registered number ISSN 1979-2700 (Print) and ISSN 2747-2833 (Online). We invite unpublished research, empirical study, book review, short communication and high quality research work pertaining to the recent developments and practices in the areas of Management, Business, ...