Nawasena: Jurnal Ilmiah Pariwisata
Vol. 1 No. 3 (2022): Desember : Jurnal Ilmiah Pariwisata

OPTIMALISASI PEMANFATAAN MEDIA SOSIAL SEBAGAI STRATEGI PROMOSI TERHADAP PENGEMBANGAN WISATA TAMAN NASIONAL MERU BETIRI, KABUPATEN JEMBER, DAN BANYUWANGI

Sahrian Samsi (Universitas Nasional Jakarta)
Diajeng Putri Maesti (Universitas Nasional Jakarta)
Asep Parantika (Universitas Nasional Jakarta)

Article Info

Publish Date
22 Dec 2022

Abstract

Administratively, Meru Betiri National Park includes Banyuwangi Regency and Jember Regency, East Java. This research aims to optimize the use of social media for tourism development in Meru Betiri National Park. The research method used is a qualitative method with descriptive analysis to identify social media promotion strategies for the development of Meru Betiri National Park tourism. The technique for collecting data sources uses literature studies and other journal references. Meru Betiri National Park is mostly a tropical rainforest located in the Banyuwangi and Jember districts. The biodiversity in Meru Betiri National Park can be an object of attraction for tourists. Meru Betiri National Park conducts advertising promotions on the websites tribunnewswiki.com and katadata.co.id.

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Journal Info
Nawasena: Jurnal Ilmiah Pariwisata
Website

Abbrev

nawasena

Publisher

Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Subject

Economics, Econometrics & Finance

Description

Journal yang mempublikasikan artikel-artikel ilmiah dalam studi Ilmu Ekonomi Manajemen yaitu manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran, manajemen operasional, manajemen strategik bahkan manajemen yang terkait dibidang Pariwisata dan ...