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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Mantik Jurnal Inovasi Penelitian International Journal of Travel, Hospitality and Events Nawasena: Jurnal Ilmiah Pariwisata Media Bina Ilmiah Innovative: Journal Of Social Science Research
Asep Parantika
Universitas Nasional
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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ANALISIS PERILAKU PELANGGAN GENERASI Y DAN Z DALAM MEMILIH COFFEE SHOP BRAND LOKAL Tria Husnul Chotimah; Asep Parantika
Media Bina Ilmiah Vol. 17 No. 5: Desember 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.152 KB) | DOI: 10.33578/mbi.v17i5.213

Abstract

Currently coffee is increasing every year, coffee lovers today are not only parents but nowadays coffee is also favored by generations y and z. Coffee shops today have grown rapidly and coffee shops today can be found in malls, outlets and offices. Currently, local brands attract attention for young people because they have facilities such as wifi, air conditioning, power plugs, toilets, private rooms and musholahs and Instagramble photo spots. Based on this background, it aims to find out the factors for choosing local brand coffee and find out the activities carried out by generations y and z in the coffee shop.This research uses descriptive qualitative and to collect data through interviews, observations and literature studies, in this study was conducted with 10 visitors, 1 owner and 1 barista which was carried out at the coffee shop Salihara patro 24a and Salihara hangout. The results of the research genarisi y and z like local brands because, the menu varies, the price is relatively a place where the atmosphere is comfortable and easy to go to and the facilities in the coffee shop and close to campus. Their usual activities during the coffee shop are hanging out and chatting, doing tasks, exchanging ideas and enjoying coffee and other activities in the coffee shop
PENINGKATAN KUALITAS PENGINAPAN DAN WARUNG MAKAN UNTUK PELAYANAN PARIWISATA DI KEPULAUAN SERIBU, DKI JAKARTA Reinhard George Sirait; Renny Nurhasana; Asep Parantika
Media Bina Ilmiah Vol. 17 No. 6: Januari 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i6.242

Abstract

Pariwisata merupakan sektor penting dalam pembangunan. Saat ini banyak dikembangkan model pariwisata berbasis desa wisata. Tujuan dikembangkan desa wisata adalah pelibatan masyarakat setempat dengan mengembangkan mutu produk desa tersebut. Desa wisata dibangun dengan konsep kembali ke alam dan menawarkan gaya hidup masyarakat yang lebih alami dengan menunjukkan keaslian budaya daerah. Dalam pengembangannya, desa wisata membutuhkan sarana dan prasarana penunjang kegiatan pariwisata, salah satunya adalah penginapan dan warung makan dan minum. Kepulauan Seribu merupakan tempat tujuan pariwisata yang diminati masyarakat, membutuhkan edukasi potensi usaha penginapan dan usaha warung makan serta minum. Peningkatan kualitas dari usaha penginapan dan usaha warung makan serta minum memberikan dampak terhadap kegiatan pariwisata. Setelah adanya edukasi yang sesuai dan dipraktekkan dengan pendampingan secara langsung, usaha penginapan dan usaha warung makan serta minum dapat memperbaiki standar dan terpromosi dengan baik.
ANALISIS POTENSI DAYA TARIK GASTRONOMI DI KAWASAN WISATA KULINER PECENONGAN JAKARTA PUSAT Hanif Rochmadika; Putri Adinda Trisia; Asep Parantika
Jurnal Inovasi Penelitian Vol 3 No 8: Januari 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i8.2377

Abstract

Pecenongan merupakan kawasan yang terletak di Ibu Kota Jakarta, tepatnya Jakarta Pusat. Kawasan Pecenongan merupkan kawasan wisata kuliner yang menyajikan berbagai macam jenis makanan dan minuman yang dapat dinikmati oleh pengunjung. Kuliner merupakan bagian dari pendukung parwisata yang tidak dapat dipisahkan. Wisata kuliner dapat menjadi daya tari wisatawan yang berkunjung untuk sekrdar mencicipi rasa serta mengetahui proses penyajiannya yang dikenal dengan gastronomi. Metode penelitian yang digunakan, yaitu kualitatif, bersumber dari observasi, wawancara, dan studi literatur. Tujuan penelitian ini adalah untuk mengatahui daya tarik gastronomi yang terdapat di Kawasan Pecenongan, Jakarta Pusat. Hasil penelitian Kawasan Pecenongan memiliki potensi daya tarik gastronomi sesuai dengan indikator operasional variabel penelitian, terdapat tiga potensi daya tarik wisata gastronomi yaitu Lumpia Jakarta, Bubur Kwang Tung, dan Martabak Pecenongan. Pada tempat ini wisatawan bisa belajar mengenai sejarah perkembangan rumah makan dan melihat proses pembuatan dari makanan yang disajikan. Selain itu Kawasan Pecenongan memupunyai nilai sejarah sebagai wisata gastronomi di Jakarta.
OPTIMALISASI PEMANFATAAN MEDIA SOSIAL SEBAGAI STRATEGI PROMOSI TERHADAP PENGEMBANGAN WISATA TAMAN NASIONAL MERU BETIRI, KABUPATEN JEMBER, DAN BANYUWANGI Sahrian Samsi; Diajeng Putri Maesti; Asep Parantika
NAWASENA : Jurnal Ilmiah Pariwisata Vol. 1 No. 3 (2022): Desember : Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v1i3.400

Abstract

Administratively, Meru Betiri National Park includes Banyuwangi Regency and Jember Regency, East Java. This research aims to optimize the use of social media for tourism development in Meru Betiri National Park. The research method used is a qualitative method with descriptive analysis to identify social media promotion strategies for the development of Meru Betiri National Park tourism. The technique for collecting data sources uses literature studies and other journal references. Meru Betiri National Park is mostly a tropical rainforest located in the Banyuwangi and Jember districts. The biodiversity in Meru Betiri National Park can be an object of attraction for tourists. Meru Betiri National Park conducts advertising promotions on the websites tribunnewswiki.com and katadata.co.id.
Examining the impact of tourism on local communities in Wae Rebo tourism village NTT using the doxey index Ramdhan Kurniawan; Asep Parantika
Jurnal Mantik Vol. 7 No. 1 (2023): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i1.3782

Abstract

Tourism development in many places has proven to not only have positive impacts, but also negative impacts on tourist destinations, including local communities. To reduce the negative impacts of tourism activities on tourist destinations, it is highly dependent on planned and sustainable tourism development. Therefore, it is necessary to assess the impact of tourism activities currently felt by local communities in tourist destinations to determine the corrective measures needed to achieve planned tourism development. This research aims to examine at which stage tourism development has been felt by the local community of Wae Rebo - NTT using the Doxey Irritation Index theory. This research uses a descriptive quantitative-qualitative mixed method. Primary data was collected by conducting questionnaires to 44 heads of families of the Wae Rebo community, and interviewing several stakeholders such as village heads, tribal heads, heads of tourism offices, related NGOs. Secondary data was obtained from various literature and data publications that support the theme and object of research. This applied research will be conducted for 6 months. It is expected that by expressing the opinions of local people about the impact of tourism development in Wae Rebo village - NTT. It can be known the stages of irritation that are currently felt, as well as the impact on social, cultural, economic and environmental in the village of Wae Rebo Tourism - NTT.
Potential For Marine Tourism Development in Kelapa Island, Thousand Islands, DKI Jakarta Asep Parantika; Kelly Indah Sari
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.258

Abstract

Purpose: The study's objectives were to ascertain the current and potential circumstances on the island of Siput and the difficulties and possible strategies for promoting marine tourism there. Research methods: The researcher's qualitative method includes interviews, observation, and documentation. Data triangulation is the analytical approach employed. Result and discussion: The results show that Kelapa Island has advantages regarding uniqueness and beliefs held by individuals in the local community. The role of MSMEs around the island is also one of the advantages possessed by Kelapa Island. In addition, it was also found that the weakness of Kelapa Island is the need for more available funding for further development. While rivalry, egotism, and natural calamities pose challenges, Kelapa Island has the potential draws several businesses to invest there. The 4A (Attraction, Accessibility, Amenities, & Ancilliary) tourist development strategy for Kelapa Island has specific components that have been completed, beginning with attractions in the form of activities and cuisine. In contrast, amenities still need to be concentrated on restrooms and places of worship. Implication: This research can be used for further study, analyzing tourism and its development.   Keywords: Tourist Attractions, Marine, Tourism Development Strategy, Kelapa island
PELATIHAN HYGIENE SANITASI OLAHAN MAKANAN LOKAL DI KEPULAUAN SERIBU UTARA Asep Parantika; Ramon Hurdawaty; Dewi Ayu Kusumaningrum
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 4 (2023): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i4.19304

Abstract

ABSTRAKKepulauan Seribu Utara dengan tiga kecamatan yaitu Pulau Harapan, Pulau Kelapa, dan Pulau Panggang/Pulau Pramuka memiliki usaha mikro kecil menengah di bidang makanan lokal serta memiliki usaha catering dan usaha warung makan. Berdasarkan hasil survey dan observasi, penjamah makanan masih kurang memahami higiene sanitasi. Kesadaran masyarakat mengenai kebersihan pengolahan makanan masih sangat rendah. Tujuan pengabdian ; 1) mengetahui peningkatan pengetahuan higiene dan sanitasi penjamah makanan sebelum dan sesudah pelatihan, 2) mengetahui peningkatan higiene sanitasi sarana pengolahan makanan, 3) mengetahui tanggapan peserta terhadap kegiatan pelatihan. Pengabdian masyarakat dilakukan di Kepulauan Seribu Utara dengan lokasi 3 (tiga) pulau yaitu Pulau Kelapa, Pulau Harapan dan Pulau Pramuka. Metode deskriptif dengan teknik survei lapangan, dokumentasi, wawancara, dan kegiatan pelatihan. Peserta Pengabdian masyarakat adalah 30 orang pemilik usaha makanan lokal. Hasil Pengabdian masyarakat menunjukkan adanya peningkatan pengetahuan tentang higiene dan sanitasi makanan sebelum dan sesudah diberikan pelatihan yang diketahui dari hasil pre-test dan post-test, peningkatan higiene dan sanitasi setelah pelatihan cukup baik, terlihat adanya perubahan pada beberapa usaha makanan yang mengikuti standar higienitas. Peserta pelatihan memberikan tanggapan yang baik mengenai materi pelatihan, instruktur pelatihan, dan metode pendekatan. Kata kunci: hygiene; sanitasi; kuliner local; pengolahan makanan; UMKM. ABSTRACTThe North Thousand Islands with three sub-districts namely Harapan Island, Kelapa Island, and Panggang Island/Pramuka Island have a Home Food Industry with local food and have a catering business and a food stall business. Based on the results of surveys and observations, food handlers still lack understanding of sanitation hygiene. Public awareness regarding the cleanliness of food processing is still very low. The purpose of the activities; 1) knowing the increase in hygiene and sanitation knowledge of food handlers before and after training, 2) knowing the increase in sanitation hygiene of food processing facilities, 3) knowing participants' responses to training activities. The research was conducted in the North Thousand Islands with locations of 3 (three) islands namely Kelapa Island, Harapan Island and Pramuka Island. Descriptive method with field survey techniques, documentation, interviews, and training activities. The research sample is 30 local food business owners. The results showed that there was an increase in knowledge about food hygiene and sanitation before and after the training was given which was known from the results of the pre-test and post-test, the improvement in hygiene and sanitation after the training was quite good, it was seen that there were changes in several food businesses that followed hygiene standards. The training participants gave good responses regarding the training materials, training instructors, and approach methods. Keywords: hygiene; sanitation; local food; food processing; UMKM.    
Pengaruh Brand Awareness dan Product Excellence, Marketing Digital terhadap Minat Berkunjung pada Pengunjung Desa Wisata Waerebo Ramdhan Kurniawan; Faridah Iriani; Asep Parantika; Octavia Basuki Putra
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8420

Abstract

Brand awareness atau Kesadaran merek merupakan kemampuan merk yang timbul dalam ingatan pelanggan pada saat pelanggan berasumsi mengenai produk spesifik serta seberapa sering produk timbul. Tujuan penelitian ini yaitu untuk mengetahui pengaruh dari Pengaruh Brand Awareness dan Product Excellence, Marketing Digital terhadap Minat Berkunjung Pada Pengunjung Desa Wisata Waerebo Teknik pengambilan sampel ditentukan dari jumlah populasi penelitian. Sampel dalam penelitian ini menggunakan metode simple random sampling. Teknik sampling yang dipakai dalam penelitian ini adalah Simple Random Sampling. Teknik pengumpulan data yang dilakukan dalam penelitian ini yaitu dengan observasi, wawancara dan kuisoner. Hasil dari penelitian yang di lakukan yaitu, 1. Pada pengujian hipotesis satu ditunjukkan dengan nilai  estimate (β) sebesar 0,112  dan nilai signifikan sebesar 0,329. Nilai signifikan sebesar 0,329 lebih besar dari 0,05 maka keputusan yang diambil adalah Ho1 diterima Ha1 ditolak maka dapat diartikan bahwa tidak terdapat pengaruh Brand Awareness terhadap Marketing Digital, 2. hipotesis dua ditunjukkan dengan nilai  estimate (β) sebesar 0,888 dan nilai signifikan sebesar 0,000. Nilai signifikan sebesar 0,000 lebih kecil dari 0,05 maka keputusan yang diambil adalah Ho2 ditolak Ha2 diterima maka dapat diartikan bahwa terdapat pengaruh Product Excellence terhadap Marketing Digital, 3. hipotesis tiga ditunjukkan dengan nilai  estimate (β) sebesar 0,116 dan nilai signifikan sebesar 0,000. Nilai signifikansi sebesar 0,000 lebih kecil dari 0,05 maka keputusan yang diambil adalah Ho3 ditolak Ha3 diterima maka dapat diartikan bahwa Pengaruh Marketing Digital terhadap Minat Berkunjung, 4. hipotesis empat ditunjukkan dengan nilai  estimate (β) sebesar 0,294 dan nilai signifikan sebesar 0,007. Nilai signifikansi sebesar 0,007 lebih kecil dari 0,05 maka keputusan yang diambil adalah Ho4 ditolak Ha4 diterima maka dapat diartikan bahwa Pengaruh Brand Awareness, Product Excellence.
Co-Authors Diajeng Putri Maesti Faridah Iriani Hanif Rochmadika Kelly Indah Sari Kusumaningrum, Dewi Ayu Octavia Basuki Putra Putri Adinda Trisia Ramdhan Kurniawan Ramdhan Kurniawan Ramon Hurdawaty Reinhard George Sirait Renny Nurhasana Sahrian Samsi Tria Husnul Chotimah