Journal of Islamic Management
Vol. 3 No. 1 (2023): January

Analisis Strategi Survival Pada Bisnis Travel Haji dan Umrah Saat Pandemi Covid-19 Di Shafira Tour & Travel

Azrul Afrillana Awaludin (UIN Sunan Ampel Surabaya)
Ahmad Khairul Hakim (UIN Sunan Ampel Surabaya)

Article Info

Publish Date
31 Jan 2023

Abstract

This research aims to analyze the survival strategy of Shafira Tour & Travel during the Covid-19 pandemic and the factors that hinder the process of implementing a survival strategy. Metode qualitative research case studies with exploratory types of research. The data collection techniques used are in-depth interviews, participant observations, and documentation. The data validity technique used is the triangulation of data sources and techniques. The result of this research is that the survival strategy implemented by Shafira Tour & Travel is the result of integrating the company's three functions: operational management, marketing and finance. Meanwhile, the factors that hinder the implementation of survival strategies consist of internal and external factors

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Journal Info
Journal of Islamic Management
Website

Abbrev

JIM

Publisher

Universitas Islam Negeri Sunan Ampel

Subject

Decision Sciences, Operations Research & Management

Description

Journal of Islamic Management is an open access and peer-reviewed journal published by the Department of Da’wah Management, Faculty of Da’wah and Communication, Sunan Ampel State Islamic University (UIN) Surabaya. Our main goal is to disseminate current and original articles from researchers and ...