Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Vol. 6 No. 1 (2023): Februari 2023

Efektivitas Social Media Marketing Berbasis Digital Content Sebagai Upaya UMKM Go Digital dalam Momentum Pemulihan Ekonomi di Kecamatan Gempol

miftahul huda (Universitas Yudharta Pasuruan)
Nofa Ayu Prihastuti (Universitas Yudharta Pasuruan)

Article Info

Publish Date
01 Feb 2023

Abstract

Covid-19 has had an impact on various sectors, especially in the economic sector, one of which is MSMEs. Many MSMEs are not ready for this condition so that they experience a decline or even bankruptcy so that the economy becomes unstable. After this pandemic, both the government and MSMEs are trying to restore the economy that has been affected by this pandemic. The purpose of this study was to determine the social media marketing based on digital content and how effective the strategy was in restoring the MSME economy. This study uses descriptive qualitative methods with data collection techniques using interviews, observation and documentation. The results of this study are a social media marketing -based digital content implemented by MSMEs covering 5 aspects, namely concept, creative, communicative, value and value. This strategy is effective in restoring the MSME economy as evidenced by an increase in sales and capital.

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Journal Info
Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Website

Abbrev

bisman

Publisher

Universitas Islam Majapahit

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, ...